Director, Brand Marketing

USAA • San Antonio, TX

2d • Hybrid

About The Position

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated Director, Brand Marketing, you will develop marketing plans and strategies that promote the brands’ products and services in a way that elevates the brand. You will help build the brand and raise brand awareness through innovative, multichannel, and cross functional marketing campaigns. Review market research and competitive intelligence projects and results to identify and articulate customer, competitor and industry trends which impact possible new branding opportunities and directions. Compile, analyze, and interpret data for in-market campaigns to make strategic and tactical recommendations or in the moment adjustments to help deliver against brand business / marketing objectives. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position will be based in the San Antonio, TX office. Relocation assistance is available for this position.

Requirements

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 or more years of progressive related experience required.
• 3 or more years of direct team lead or management experience required.
• Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills and abilities.

Nice To Haves

• 10 or more years of brand and/or lifecycle marketing experience, including leadership at the enterprise or portfolio level
• External experience from a scaled, consumer-centric organization (financial services, fintech, insurance, or loyalty-driven brands preferred)
• Experience driving onboarding, loyalty, and rewards strategies that improve engagement and retention
• Strong brand strategist with the ability to translate brand promise into clear product and experience narratives
• Deep expertise in customer/member lifecycle marketing and data-informed decision making
• Experience operating in complex, regulated environments
• Demonstrated ability to build and elevate marketing capabilities, teams, and ways of working across strategy, creative and channel (media and owned)
• Strong cross-functional leader able to influence product, digital, analytics, and compliance partners
• US military experience through military service or a military spouse/domestic partner

Responsibilities

• Responsible for leading a team that is facilitating all interaction points between Business Partners and Marketing for marketing, sales and service activities.
• Manages collaborative working relationships with Business Partners and Marketing.
• Integrates cross-functional collaboration and innovations by supplying knowledge between Business Partners and Marketing.
• Provides status updates on marketing, sales and service activities to key stakeholders.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs.
• Lead integrated team in the development of multi-channel creative campaigns to motivate audience to “take action".
• May provide additional support, including performance analysis and communications, to key stakeholders, including Senior leadership.
• Monitor market trends, research consumer markets and competitors’ activities that help support development of marketing strategies.
• Responsible for leading and guiding team in managing assigned Marketing budget(s).
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Benefits

• At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals. For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees