Director, Brand Marketing

Azurity Pharmaceuticals•Raleigh, NC

1d•Hybrid

About The Position

We are seeking a Director, Brand Marketing to lead the strategic and tactical marketing efforts across a portfolio of products within our growing commercial organization. This individual will be responsible for driving North America brand strategy, in-line marketing execution, and launch planning for both current and future brand assets. They will have the ability to thrive in a fast-paced environment while leading multiple brands and cross-functional teams. The ideal candidate brings a minimum of 10 years of experience in the pharmaceutical or biotech industry, including at least 5 years of U.S.-based marketing experience, with cardiometabolic (cardiovascular, obesity, renal and endocrine) experience preferred.

Requirements

Bachelor’s degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred.
10+ years of experience in the pharmaceutical or biotech industry.
5+ years of in-line marketing / launch experience in U.S. pharma/biotech markets
Cardiometabolic (cardiovascular, obesity, renal and endocrine) experience strongly preferred.
Proven ability to manage multiple brands or indications simultaneously.
Strong cross-functional leadership and communication skills.
Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach.

Responsibilities

Brand Strategy & Execution Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives.
Manage day-to-day brand operations, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals.
Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.
Portfolio Management Oversee a portfolio of products at various lifecycle stages (pre-launch, launch, growth, maturity).
Prioritize and allocate resources across brands to maximize impact and ROI.
Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
Launch Planning & Readiness Lead cross-functional launch readiness efforts for new indications or products within the portfolio.
Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
Develop and manage North America launch timelines, training materials, and field execution strategies.
Stakeholder & Team Collaboration Serve as a key liaison between marketing and the field force, driving alignment on strategy and messaging.
Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns.
Engage with KOLs and gather market insights to inform brand planning and positioning.

Benefits

Unlock Your Earning Potential: Join our team and be rewarded with a competitive compensation package, including an annual bonus based on company performance, that recognizes your exceptional talent.
Sales - In lieu of annual bonuses, we offer an Incentive compensation program that allows you to earn more - even over plan.
Fuel Your Success: Sales Only - We understand the value of your hard work and provide a car reimbursement program and gas card for both business and personal use as part of our commitment to supporting you.
Comprehensive Health Coverage: We value your well-being and offer excellent medical, dental, vision, and prescription coverage to ensure you and your family are always taken care of.
Flexibility for Your Lifestyle: Achieve work-life balance with our hybrid work model, allowing you to work two days from home and three days in the office.
Excludes Sales, Manufacturing, and some Operations positions Invest in Your Future: Our Retirement Savings Plan (401K) is designed to help you secure a comfortable retirement by matching dollar for dollar up to 5%.
Time Off That Counts: Take advantage of our generous time off policy, which offers up to 15 vacation days annually + rollover (up to 40 hours) as well as five sick/wellness days. For new employees, vacation accrual will be prorated based on your start date.
Meaningful Time with Your Loved Ones: We close between Christmas and New Year’s to give you an extra week off to spend quality time with your family and recharge.
Enjoy the Holidays: Over the course of the year, Azurity recognizes 13 holidays.
Invest in Your Education: We support your professional growth with tuition reimbursement for undergraduate and graduate level courses or certifications.
Recognize and Be Recognized: Our Azurity High Five peer recognition platform allows you to celebrate your colleagues' accomplishments and receive recognition for your own outstanding work.