Director of Narrative & Brand

Workweek

10d•Remote

About The Position

We are looking for a Director of Narrative & Brand to be the "soul" to our Growth Lead’s "science." At Workweek, our brand isn't a style guide or a logo. It’s the collective authority of our communities. Your mission is to ensure our networks in HR, Healthcare, Marketing, Ecom, Fintech, and beyond are recognized as the undisputed "must-reads" of their industries. You are a master storyteller who finds as much joy in the execution as you do in the strategy. You are the rare individual who can architect a 12-month brand vision with our CEO in the morning and jump into a CMS to polish a high-stakes launch email in the afternoon. This is a high-floor, high-ceiling role. You will oversee our social and creative teams, but you are a "player-coach" at heart. You’ll work hand-in-hand with our Product, Content, and Growth leads to ensure that every touchpoint—digital, social, or IRL—feels like a cohesive, elite Workweek experience. You’ll report to the Sr. Director of Marketing.

Requirements

6 to 8+ years of battle-tested experience in brand, social, or creative strategy, with a track record of building authority for niche communities or media brands.
Elite Writing & Taste: You have a "nose for the story." You can write a brand manifesto that gives people chills and a marketing email that actually gets opened.
Low Ego, High Conviction: You are a sponge for great ideas regardless of where they come from, but you have the editorial conviction to filter them into a world-class final product.
Leadership with Grit: You’ve successfully managed teams, but you’ve never lost your desire to "do the work."
Multi-Channel Fluency: You know how to translate a brand voice from a 280-character post to an IRL event setup or a piece of premium swag.
Amazing Collaboration: You are genuinely enjoyable to work with. You know how to lead through influence and build bridges across Product, Sales, and Content.
Bias for Action: You thrive in the "messy middle" of ambiguity and don’t wait for a permission slip to make a moment happen.

Responsibilities

Architect Authority: Build the narrative frameworks that turn our individual communities into the authoritative "North Star" brands for their specific industries.
Galvanize Major Moments: Turn product launches, industry shifts, and network milestones into massive marketing events that dominate the conversation across social, creative assets, and IRL activations.
Lead with Taste: Oversee our social and creative teams, providing the strategic "vibe-check" and creative direction needed to turn our channels into high-value community hubs.
Operate with No Ego: The work is the boss. Whether it’s writing a high-stakes launch email, pulling a performance report, or crafting a social post, you step in wherever the narrative needs you. You know that no task is too small when the goal is excellence.
Bridge the Network: Work daily with our Product and Content leads to ensure our narrative isn't just "marketing"—it's baked into the actual product and editorial experience.
Strategic Alchemy: Partner with the Head of Marketing and Growth Lead to ensure brand efforts fuel growth without turning our communities into conversion-focused factories.
The Workweek Playbook: Build the operational systems for storytelling that allow us to move at startup speed without losing our soul or our standards.
Live the Brand: Be a high-signal member of Marketingland, our own community for marketers. You don’t just market to them; you are a peer among them.

Benefits

Competitive pay (we don't pay based on location, we assign value to the role)
Equity in Workweek
Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
Unlimited PTO with a minimum of 3 days/quarter used
100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
401(k) plan with 3.5% company match
$500 one-time stipend for any home office needs used after the first 90 days
5-week sabbatical after 4 years on staff
2 volunteering days per year
1x/year in-person team retreat
$100/month book stipend