Senior Director, Brand Marketing (Coffee)

Sodexo•Reno, NV

3d•Remote

About The Position

Sodexo is seeking a Senior Director, Brand Marketing to join their North American Marketing team. This role is part of a transformational experience focused on meeting current business challenges and laying the foundation for future growth. The Senior Director of Brand Marketing will concentrate on brand development and brand management activities for Sodexo's Coffee and Hot Beverage portfolio within their food business. This position reports to the Vice President of Brand Marketing.

Requirements

Strategic vision and an ability to look at the big picture with gray areas and moving parts, and bring disparate parts together to drive growth in the organization
Strong leadership and people development capabilities including experience managing with and without direct reporting lines
A proven track record translating actionable insights into strategy, development and management
Passion for and working knowledge of the coffee and hot beverages categories, with experience working in these areas a plus
The ability to lead, coordinate and inspire cross-functional collaboration to create new branded offerings and business models to deliver on the strategic vision for the coffee and hot beverages areas
Ability to work effectively in a matrix organization
Excellent written and oral communication skills
Highly collaborative approach
Ability to effectively manage multiple stakeholders
Bachelor’s Degree in a relevant field or equivalent experience
10 years Minimum Management Experience
10 years Minimum Functional Experience

Nice To Haves

Experience working in the coffee and hot beverages categories

Responsibilities

Aid in accelerating brand development and brand management activities within Sodexo North America.
Refine the organization structure and strategic approach for the assigned brand portfolio.
Partner with the Sr. Director Brand Partnerships to oversee the coffee and hot beverage portfolio, ensuring that all solutions work in harmony to achieve business objectives.
Build and manage the brand and portfolio roadmaps, create vision for consumer experience, drive the design requirements, financial model, lifecycle and evolution plan.
Create brand vision & strategy with laser focus on customer experience.
Establish foundation by clearly defining current portfolio for assessment.
Partner with the Insights team to ensure all brand and portfolio plans are rooted in client and consumer insights.
Manage brand profitability by integrating costing and pricing components of the development process.
Work with Regional Service Operations to adapt the brand roadmap to guarantee value creation.
Identify target consumer and provide clear direction on all communication points for both client-facing and consumer-facing materials.
Partner with digital marketing, communications, and creative services team to develop creative and execute content and ensure that key communication points are appropriately included in all marketing and sales materials.
Collaborate with segment marketing teams to customize content for each segment.
Develop an ongoing connection with existing peers in the brand marketing ecosystem including those in Noram and Global teams, as well as within NorAm Business Segments to ensure knowledge sharing amongst Subject Matter Experts.