Senior Director, Brand & Marketing

Internova Travel Group•Remote,

2d•$88,570 - $145,312•Remote

About The Position

The Senior Director, Brand & Marketing is responsible for leading the strategic direction, stewardship, and execution of the Global Travel Collection enterprise brand. This role ensures a cohesive and differentiated brand experience while supporting the distinct value propositions of the Leisure, Corporate, Entertainment, and GTC UK business divisions. Reporting to the SVP, Partner Product, Marketing & Events, this leader translates enterprise strategy into integrated marketing initiatives that strengthen brand equity, drive advisor and partner engagement, and support business growth. The Senior Director leads a high-performing team responsible for brand strategy, creative services, content, advisor marketing, digital marketing, and marketing operations, fostering a culture of collaboration, innovation, accountability, and continuous improvement.

Requirements

BA/BS degree preferred
5 – 7 years leadership experience with proven results within in a fast-paced environment
Experience driving culture and engagement in a global organization, with expertise of factors and components that drive both
Experience leading and driving successful global internal communications
Demonstrated ability to work at levels- strategic, operational, and tactical
Excellent communication and writing skills with ability to form stories and narrative, with attention to detail
Experience working with leaders at all levels of an organization, ability to create and foster business relationships with leaders and employees
Strong Project Management skills
High level of initiative and motivation to quickly resolve challenges
Strong presentation, facilitation, and interpersonal communications skills
Exceptional problem-solving, analysis, and decision-making skill

Responsibilities

Serve as the steward of the Global Travel Collection enterprise brand.
Develop and evolve the long-term brand strategy and positioning.
Establish brand governance, standards, messaging, visual identity, and tone of voice.
Ensure brand consistency across Leisure, Corporate, Entertainment, and GTC UK while recognizing the unique positioning and objectives of each.
Partner with executive leadership and business unit leaders to strengthen the enterprise brand while supporting divisional priorities.
Provide brand standards and guidance for advisor-facing and enterprise marketing materials while partnering with internal stakeholders to ensure consistent brand application.
Develop integrated marketing strategies aligned with enterprise priorities and divisional business objectives.
Translate business goals into measurable marketing initiatives supporting advisor growth, partner engagement, revenue generation, and brand awareness.
Identify opportunities to strengthen the Global Travel Collection value proposition and market differentiation.
Establish KPIs and measure marketing effectiveness.
Lead advisor communications, content strategy, editorial planning, website content, campaign messaging, executive thought leadership, social media, and video strategy.
Create content that informs, inspires, and reinforces the Global Travel Collection brand.
Lead the creative vision for brand identity, graphic design, photography, video, presentations, sales materials, advertising, and creative asset management.
Partner with the Events team to ensure conferences, meetings, and experiences consistently reflect the Global Travel Collection brand.
Provide strategic leadership for website strategy, CRM, marketing automation, SEO, digital campaigns, email marketing, landing pages, and social media.
Lead, develop, and inspire a high-performing marketing organization capable of supporting a complex, multi-business enterprise.
Build an organizational structure that supports future growth.
Hire, coach, mentor, and develop marketing professionals and future leaders.
Create a culture of collaboration, accountability, creativity, and continuous learning.
Drive innovation, AI adoption, and operational excellence.
Manage agency relationships, budgets, and external partners.
Build strong partnerships across business units, positioning Marketing as a strategic business partner.