Senior Director, Brand and Communications

Rapid7 • Boston, MA

2d

About The Position

Rapid7 is seeking a visionary Senior Director of Brand Marketing and Communications to lead our global brand strategy and elevate our market presence. In this pivotal leadership role, you will shape the narrative of Rapid7, driving brand awareness, engagement, and loyalty across all touchpoints. You will be responsible for overseeing brand identity, corporate communications, public relations, and social media, ensuring a cohesive and impactful brand experience that resonates with our customers and the cybersecurity industry.

About the Team
The Brand Marketing and Communications team is a high-impact group of creative and strategic professionals dedicated to building and protecting the Rapid7 brand. We are responsible for telling the Rapid7 story in a way that inspires and engages our audience, from customers and partners to employees and investors. Our work directly impacts the business by driving brand equity, supporting demand generation efforts, and fostering a strong sense of community and purpose around our mission to create a secure digital world.

About the Role
As the Senior Director, Brand Marketing and Communications, you will report to the SVP of Global and Growth Marketing and serve as a key member of the marketing leadership team. You will be expected to provide strategic direction and operational excellence across all brand and communication functions. Your success will be measured by your ability to increase brand sentiment, drive meaningful media coverage, and lead a high-performing team that delivers world-class brand experiences.

In this role, you will:
Develop and execute a comprehensive global brand strategy that aligns with Rapid7's business objectives and market positioning.
Oversee all aspects of corporate communications, including executive communications, internal communications, and crisis management.
Lead the public relations and analyst relations programs to increase share of voice and enhance Rapid7's reputation as a thought leader in cybersecurity.
Manage and evolve Rapid7's brand identity and creative standards, ensuring consistency across all channels and regions.
Drive the social media strategy to build community engagement and amplify brand messaging.
Partner closely with cross-functional teams, including Product Marketing, Demand Gen, and People Strategy, to integrate brand initiatives into broader company programs.

Requirements

• 12+ years of experience in brand marketing, corporate communications, or a related field, with at least 5 years in a senior leadership role.
• Proven track record of building and scaling global brands in the B2B technology or cybersecurity sector.
• Exceptional storytelling and communication skills, with the ability to craft compelling narratives for diverse audiences.
• Strong experience managing external agencies and internal creative and communications teams.
• Strategic thinker with a data-driven approach to measuring brand impact and ROI.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Nice To Haves

• MBA preferred

Responsibilities

• Develop and execute a comprehensive global brand strategy that aligns with Rapid7's business objectives and market positioning.
• Oversee all aspects of corporate communications, including executive communications, internal communications, and crisis management.
• Lead the public relations and analyst relations programs to increase share of voice and enhance Rapid7's reputation as a thought leader in cybersecurity.
• Manage and evolve Rapid7's brand identity and creative standards, ensuring consistency across all channels and regions.
• Drive the social media strategy to build community engagement and amplify brand messaging.
• Partner closely with cross-functional teams, including Product Marketing, Demand Gen, and People Strategy, to integrate brand initiatives into broader company programs.

Benefits

• The salary range for this role in the US is: $221,000.00 - 299,000.00 USD Annual Salary ranges may vary based on geographical location. This range does not include variable/incentive compensation, equity and benefits (where applicable/eligible).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior