Sr Director NA

Better Collective • New York, NY

4h • Hybrid

About The Position

Better Collective is a global digital sports media group operating across sports, media, technology, betting, and prediction markets. Its brands reach more than 450 million monthly users worldwide. The Senior Director, Affiliate Content will lead the North American business within the affiliation team, with a focus on SEO, content, audience growth, and commercial performance. The role shapes strategy and performance for US assets, collaborating across SEO, content, affiliate, product, data, and commercial teams.

The position calls for a leader with current SEO and content knowledge who can set direction while staying close to execution. The Senior Director will advance differentiated, high-quality content based on original data, access, and expertise; establish practical approaches to AI and emerging search experiences; and connect organic growth to sustainable revenue. The role is supported by technical SEO, digital PR, product, development, data, analytics, and leadership teams, as well as established US brands including Action Network and VegasInsider.

Requirements

• Experience within sports betting, iGaming, casino, or affiliate businesses.
• Strong, recent hands-on SEO experience and the ability to challenge priorities, guide teams, and make strategic decisions based on search performance.
• Deep understanding of content strategy, organic growth, and audience development.
• Strong background in content or editorial environments and genuine passion for high-quality, differentiated content.
• Demonstrated leadership experience, including leading teams and working cross-functionally across content, product, data, development, and commercial functions.
• Strong commercial mindset and experience connecting SEO, content, and audience growth to revenue and business performance.
• Up-to-date understanding of how AI, AEO/GEO, and changing search behavior affect content discovery and organic growth.
• Ability to operate strategically while remaining comfortable working through details when needed.
• Experience with budgets, commercial planning, or P&L.

Responsibilities

• Lead SEO and content strategy across US affiliation assets, setting direction while guiding execution and identifying opportunities.
• Guide teams on technical SEO, content optimization, site architecture, and emerging search trends, remaining hands-on when needed.
• Raise content quality and help teams produce differentiated content that serves users, search engines, and AI-driven experiences.
• Define and champion AI and new search best practices, moving teams from experimentation to practical adoption.
• Collaborate with SEO, Digital PR, Data, Product, Development, and Commercial teams to maximize asset performance.
• Connect SEO, content, audience growth, and affiliate performance to drive sustainable revenue growth.
• Identify growth opportunities and prioritize initiatives based on business impact.
• Guide budget and commercial planning and improve the overall performance of the North American business.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed