Sr Director NA
About The Position
Better Collective is seeking a Senior Director, Affiliate Content to lead its North American affiliation business, with a focus on SEO, content, audience growth, and commercial performance. The role shapes the strategy and performance of US assets and works across SEO, content, affiliate, product, data, and commercial teams. The successful candidate will bring strong, current SEO and content knowledge, broader leadership experience, and a willingness to remain close to execution by guiding priorities, techniques, and opportunities. The role aims to raise content quality by developing differentiated, non-commodity work built on original data, real access, and genuine expertise. It will define practical AI and emerging-search practices and connect SEO, content, audience growth, and affiliate performance to sustainable revenue growth. The position is supported by technical SEO, digital PR, product, development, data, analytics, and leadership teams, along with established US brands including Action Network and VegasInsider.
Requirements
- Experience in sports betting, iGaming, casino, or affiliate businesses.
- Strong, recent hands-on SEO experience, with the ability to challenge priorities, guide teams, and make strategic decisions based on search performance.
- Deep understanding of content strategy, organic growth, and audience development.
- Strong background in content or editorial environments and a genuine passion for differentiated, high-quality content.
- Demonstrated leadership experience, including leading teams and working cross-functionally across content, product, data, development, and commercial functions.
- Strong commercial mindset and experience connecting SEO, content, and audience growth to revenue and business performance.
- Up-to-date understanding of AI, AEO/GEO, and changing search behavior and their effects on content discovery and organic growth.
- Ability to operate strategically while remaining comfortable with detailed work when needed.
- Experience with budgets, commercial planning, or P&L.
Responsibilities
- Lead SEO and content strategy across US affiliation assets, setting team direction while guiding execution and identifying opportunities.
- Guide teams on SEO priorities, techniques, and opportunities, including technical SEO, content optimization, site architecture, and emerging search trends; remain hands-on when needed.
- Raise content quality and help teams create differentiated content that performs for users, search engines, and AI-driven experiences.
- Define and champion AI and emerging-search best practices, moving teams from experimentation to practical adoption.
- Collaborate with SEO, Digital PR, Data, Product, Development, and Commercial teams to maximize asset performance.
- Connect SEO, content, audience growth, and affiliate performance to sustainable revenue growth; identify opportunities and prioritize initiatives by business impact.
- Guide budget and commercial planning and help improve the overall performance of the North American business.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
