Senior Direct Response Copywriter

MM Coaching Limited

3h • Remote

About The Position

The Senior Direct Response Copywriter will own messaging across ads, video sales letters (VSLs), funnel pages, and email for an eight-figure men's coaching company that helps men save their marriages through online coaching. The company is undertaking a marketing turnaround: historic winning ads have weakened, while newer ads are attracting lower-quality leads. The copywriter will work under the Head of Paid Marketing and closely with the founder, developing and testing copy across the funnel and helping improve lead quality and performance.

The role includes high-volume ad concept development and iteration, creative direction for video editors and the spokesperson, VSL and funnel copywriting, email marketing, customer and competitor research, analytics review, and compliance-conscious copywriting. The copywriter is expected to use performance data and customer language to develop hypotheses, iterate on campaigns, track outcomes, and report on results. AI may be used for research, structure, and review, but the copy itself must be written by the copywriter.

This is a fully remote role with flexible hours and at least three hours of daily overlap with European working hours. The position requires a full-time commitment without other clients, retainers, agency work, or freelance work alongside it.

Requirements

• Excellent written and spoken English at a native or near-native level.
• Experience working inside a company or offer generating at least $500,000 per month in revenue.
• Personally written copy that generated at least $1 million in revenue, with verifiable results and someone able to confirm them.
• Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls, with demonstrable results such as cost per call, ROAS, or revenue attributed to the copy.
• Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale.
• Experience writing Meta ad copy at volume on an ongoing basis and tracking which concepts performed and why.
• Expertise in email marketing, including daily broadcasts, sequences, deliverability, and revenue attribution.
• Experience directing video editors or designers from a written brief through finished creative and maintaining standards for the final output, with examples.
• Experience conducting voice-of-customer research, such as sales-call reviews, customer interviews, or reply mining, and turning findings into copy.
• Experience in a compliance-sensitive vertical where ad copy could lead to an account restriction.
• At least three hours per day of overlap with European working hours.
• Ability to commit full-time without other clients, retainers, agency work, or freelance work alongside the role.

Nice To Haves

• Understanding of the challenges couples experience when a marriage is in crisis, through personal or professional experience.
• Experience in relationship coaching, personal development, or a similar niche, with ideas to test for a marriage offer.
• Experience with ActiveCampaign, GoHighLevel, ClickFunnels, or Hyros.
• Experience with testimonial and case study ads.
• Experience managing or mentoring writers or editors.
• Experience running a business or building something within one.

Responsibilities

• Research the market and develop direct-response concepts and copy ideas.
• Write and iterate on ads, including scripts and primary text for different customer profiles, awareness levels, and advertising angles.
• Develop each ad concept with a hypothesis, target avatar, and rationale, and maintain a steady flow of new concepts and iterations.
• Manage video editors by creating written briefs and shot lists, setting creative standards, reviewing edits, and approving final cuts.
• Brief the spokesperson for recordings, including scripts, hook options, and introductions.
• Source, script, and brief testimonial ads, particularly those featuring higher-income clients.
• Write VSLs, including a rewrite of the current VSL and new versions for specific avatars.
• Write opt-in pages, sales pages, TSLs, retargeting copy, CRO test copy, and occasional webinars or case studies.
• Ensure the messaging and promises are consistent across ads, opt-in pages, VSLs, and emails.
• Write daily email broadcasts intended to book calls, as well as nurture, post-opt-in, show-up, and release sequences.
• Monitor email revenue and deliverability, test one element at a time, and report weekly on broadcast revenue, autoresponder revenue, and emails that booked calls.
• Review flagged sales calls and email replies, and maintain an objection list and customer-language document.
• Review weekly performance reports, including cost per call and ROAS by concept, and decide what to iterate.
• Monitor competitor ads and VSLs, maintain a swipe file, and share opportunities for improvement.
• Track ads as new concepts or iterations and mark them as wins or losses after Friday reviews.
• Keep copy within the company's claims standard, identify risky claims, and comply with advertising platform policies.
• Use AI for research, structure, and reviewing work while writing the copy personally.

Benefits

• Fully remote work from anywhere.
• Flexible hours and the ability to structure the workday to fit personal needs, subject to at least three hours of daily overlap with European working hours.
• Direct access to and collaboration with the founder and Head of Paid Marketing, with influence on marketing direction.
• Ownership and impact through contributing to a marketing turnaround for a company that changes lives.
• Ongoing training, resources, and development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed