Senior Digital & Web Designer

Acrisure•Grand Rapids, MI

1d•Onsite

About The Position

Acrisure is seeking a Senior Digital & Web Designer to help shape and scale its digital brand experience. The role leads design and execution for web experiences, digital campaigns, and interactive brand assets, with a focus on elevating Acrisure's online presence through user-centered, high-performing design. Reporting to the Senior Creative Director, the designer partners with the Digital Experience team, content strategists, developers, marketers, and business stakeholders. The role contributes to modernizing Acrisure's website ecosystem, launching new digital experiences, and establishing a scalable design system for a growing global brand. Candidates should combine strong visual design skills with user-centered thinking and an understanding of how design supports business outcomes. The position is on-site to support collaboration, team leadership, and cross-functional partnership. The base compensation range is $129,540–$152,400, with placement dependent on factors including skills, experience, qualifications, location, and internal equity.

Requirements

Bachelor's degree in Graphic Design, Digital Design, UX/UI Design, Human-Computer Interaction, or a related field.
At least 7 years of experience in digital design, web design, UX/UI, or related creative roles.
Strong portfolio demonstrating excellence in web design, digital experiences, visual systems, and brand application.
Expert proficiency in Figma and Adobe Creative Cloud.
Experience designing responsive websites and digital experiences across desktop and mobile.
Strong understanding of user experience principles, accessibility standards, and digital design best practices.
Experience working within established design systems and brand guidelines.
Ability to balance strategic thinking with hands-on execution.
Strong communication and presentation skills.

Nice To Haves

Experience in B2B, fintech, financial services, insurance, or other complex industries.
Familiarity with CMS platforms such as Sitecore, WordPress, Contentful, or similar.
Understanding of SEO, analytics, conversion optimization, and customer journey design.
Experience collaborating with front-end developers and understanding HTML/CSS capabilities.
Experience using AI-powered creative and design tools.
Motion design or interactive prototyping experience.

Responsibilities

Design engaging, user-centered experiences across Acrisure's web properties and digital platforms.
Create wireframes, user flows, prototypes, and high-fidelity designs for websites, landing pages, microsites, and digital applications.
Partner with Digital Experience and SEO teams to improve usability, accessibility, discoverability, and conversion performance.
Translate complex business offerings into simple, intuitive digital experiences.
Lead visual design for enterprise website initiatives, including redesigns, new page creation, campaign destinations, and product experiences.
Collaborate with developers to ensure design quality and consistency during implementation.
Support ongoing optimization through testing, performance analysis, and continuous improvement.
Ensure designs meet accessibility, responsive design, and modern UX best practices.
Extend and evolve Acrisure's visual identity across digital channels.
Contribute to the development and governance of design systems, component libraries, and digital brand standards.
Ensure consistency across websites, campaigns, social content, presentations, and other digital touchpoints.
Steward the Acrisure brand while helping modernize its appearance in digital environments.
Design digital campaign assets, including landing pages, email graphics, paid media creative, social assets, and interactive content.
Partner with copywriters, content strategists, and marketers to develop compelling digital storytelling experiences.
Support major brand initiatives, sponsorships, product launches, and executive communications.
Act as a trusted design partner across Marketing, Communications, Product, and business teams.
Present concepts and rationale to stakeholders with confidence and clarity.
Mentor junior designers and help elevate creative quality within the team.
Stay current on emerging digital design trends, tools, AI-enabled workflows, and industry best practices.