Senior Digital Specialist, Emerging Ads

Tanium•Emeryville, CA

6d•$85,000 - $115,000•Hybrid

About The Position

Tanium is seeking a detail-oriented, data-driven Senior Digital Specialist to help scale its presence on new and emerging digital advertising channels that support the company's go-to-market motion. Reporting to the Director of Digital Marketing, this role supports the Digital team's channel strategy through campaign execution, performance analysis, and data-driven optimization recommendations. The position offers exposure to global digital and demand generation programs across paid search, paid social, programmatic, and video channels.

Requirements

Bachelor's degree or equivalent experience.
At least 3 years of digital marketing experience.
Solid understanding of digital marketing, including paid channels, audience targeting, conversion tracking, and the funnel from click to pipeline.
Hands-on experience with at least one major advertising platform, such as Google Ads, LinkedIn Ads, Meta, or Display Ads.
Strong analytical skills and comfort analyzing performance in Excel or Google Sheets, advertising platform reports, and GA4.
Exceptional attention to detail and accuracy.
Data-driven mindset and ability to turn numbers into clear, actionable recommendations.
Hands-on use of AI tools for analysis, optimization, or workflow automation.
Proactive, transparent communication, including flagging risks early.
Ability and eagerness to learn new platforms in a fast-moving environment.
Strong organization and ability to manage multiple campaigns at once.

Nice To Haves

Digital marketing experience in B2B technology.
Experience with emerging advertising channels.
Familiarity with Marketo and Salesforce.

Responsibilities

Analyze digital campaign performance regularly, identify trends, and translate data into insights and optimization recommendations.
Support campaign execution on emerging digital channels, including campaign builds, targeting setup, and launch quality assurance, following strategies and budgets set by the Digital team.
Monitor daily budget pacing and flag spending or performance risks early.
Optimize creative, audiences, and bids.
Use AI tools for performance analysis, reporting, and optimization, and help build automated workflows to scale execution.
Set up and maintain tracking, including pixels, UTM parameters, and naming conventions, in partnership with Marketing Operations; validate data flows into Marketo and Salesforce.
Partner with Integrated Campaigns and creative teams to adapt messaging and creative for each platform.
Support A/B testing and incrementality measurement.
Stay informed about new advertising platforms and features and recommend tests.