Senior Digital Sales Specialist - Kcbd

Gray Media • Lubbock, TX

18h

About The Position

KCBD is actively seeking a Senior Digital Sales Specialist who possesses an in-depth understanding of digital media marketing and a demonstrated ability to offer innovative digital solutions across diverse platforms. The successful candidate will be a valuable asset to our team, leveraging their expertise to optimize client success and contribute to our company's growth.

Requirements

• Minimum of 2 years of preferred experience in digital media.
• Strong creative aptitude, digital fluency, and a penchant for collaborative work within forward-thinking teams.
• Exceptional copywriting and communication skills.
• Proven track record in executing digital advertising campaigns, spanning display, video, social, and email marketing.
• Proficiency in digital marketing analytics tools, including Google Analytics.
• Expertise in Facebook, Instagram, Microsoft Excel, Word, and PowerPoint.

Nice To Haves

• Additional experience in social media content management is advantageous.

Responsibilities

• Serve as a secondary client contact, gaining insight into client objectives and enhancing outcomes through meticulous research and analysis.
• Formulate comprehensive media plan recommendations, concise buy summaries, and precise campaign measurements.
• Collaborate with Account Executives during sales calls, delivering persuasive proposals featuring media strategies and associated costs.
• Take charge of end-to-end campaign execution, ensuring flawless implementation and results.
• Lead optimization strategies for digital campaigns, ensuring continuous enhancement of performance.
• Remain abreast of emerging trends and identify avenues for growth within evolving markets.
• Develop and deliver succinct reporting presentations showcasing campaign success and insightful recommendations for future initiatives.
• Foster positive relationships within the department, across the company, and within the vendor community.
• Demonstrate keen attention to detail in all tasks and responsibilities.
• Oversee campaign analytics tracking and conduct digital marketing research.
• Measure and report on marketing endeavors and overall website performance, leveraging tools such as Google Analytics.
• Collaborate with sales, creative services, news, and digital content teams to seamlessly execute sponsored station promotions.
• Provide support in client campaign performance presentations.
• Work closely with Account Executives and Sales Managers to devise effective digital marketing strategies.
• Offer administrative support to the Sales Team and Sales Managers.
• Assist in various periodic sales projects, encompassing lead management, content organization, social media copywriting, and more.
• Provide excellent customer service and act as a primary point of contact for designated stations and clients.
• Efficiently execute new and revised digital orders, ensuring accuracy and timeliness.
• Manage ad trafficking within the ad serving platform and validate successful launches.
• Monitor the scheduling, pacing, and implementation of advertising campaigns, ensuring punctual, precise delivery.
• Foster effective communication with local sales and support teams, vendors, and external partners.
• Guarantee meticulous execution of campaign revisions and adherence to technical and creative specifications.
• Manage advertising guidelines and specifications as new partnerships and offerings arise.
• Cultivate relationships with distribution channels, vendors, agencies, and fulfill ad hoc requests from the sales team.
• Collaborate as a liaison across departments for projects, new procedures, systems, workflows, best practices, and creative matters.
• Uphold and enhance Ad Ops processes and best practices, contributing improvement suggestions to leadership.
• Aid the development team in resolving ad-related technical issues.

Benefits

• Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
• Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
• Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees