Senior Digital & Retail Marketing Specialist

H O PENN MACHINERY•Poughkeepsie, NY

About The Position

H.O. Penn Machinery is hiring a Senior Digital & Retail Marketing Specialist to manage the company’s and affiliated companies’ digital presence across channels and support a consistent retail customer experience across all company locations. The role coordinates digital promotions and campaign communications, develops customer- and dealer-focused content, produces graphic and video materials, and supports marketing events and other marketing needs. It also involves regular branch visits to assess showrooms, displays, signage, facilities, and grounds. Frequent travel to the six H.O. Penn locations is required.

Requirements

At least three years of experience in digital marketing, content creation, social media management, retail marketing, or related marketing disciplines.
Valid, unrestricted driver’s license and ability to travel frequently to all six H.O. Penn locations.
Proficiency with graphic design and content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar platforms.
Working knowledge of website content management systems (CMS), SEO best practices, digital analytics tools, and social media management platforms.
Strong written and verbal communication skills, with the ability to develop compelling customer-focused messaging across multiple channels.
Exceptional organizational skills, with the ability to manage multiple projects, prioritize competing deadlines, and maintain attention to detail in a fast-paced environment.

Responsibilities

Manage H.O. Penn’s and affiliated companies’ digital presence across all channels.
Manage company and affiliate websites and content using a sourced feedback loop.
Coordinate with the marketing team to ensure the digital promotional strategy is executed and aligned with campaign initiatives and launch timelines.
Use social media tools to monitor and optimize customer engagement and develop competitive listening tools.
Develop and manage dealer-curated and user-generated content and collection methods to increase follower engagement and grow the digital footprint.
Execute marketing campaign communications end to end and create high-quality, brand-compliant multimedia and graphic design.
Develop voice-of-customer and dealer-generated messaging for go-to-market campaigns across all lines of business, collaborating with stakeholders.
Produce marketing concepts aligned with brand and market messaging across promotional channels, using graphic design tools in collaboration with the marketing team.
Supplement graphic design needs through third-party marketing intermediaries when needed.
Produce and edit short-form video for social media, campaigns, customer testimonials, events, and product promotions.
Assist with other marketing needs, including event planning and execution, marketing materials, and data extraction.
Maintain a company retail presence aligned with customer experience and promotional requirements at each location.
Ensure a consistent retail customer experience across company locations in accordance with retail assessment guidelines and current promotional campaign point-of-sale deliverables.
Ensure facilities have relevant directional and promotional materials and signage with pricing, collaborating with marketing and dealer operations contacts.
Conduct regular branch visits with operational managers to review retail showrooms, promotional concepts, machine displays, yard organization, parking, buildings, and grounds.
Plan, coordinate, set up, and actively support customer events, sales meetings, trade shows, open houses, and marketing initiatives at company locations as needed.