Senior Digital & Retail Marketing Specialist

H O PENN MACHINERY•Town of Poughkeepsie, NY

2h•$75,000 - $90,000

About The Position

The Senior Digital & Retail Marketing Specialist manages H.O. Penn Machinery’s and affiliated companies’ digital presence across all channels, coordinates execution of digital promotional strategies and marketing campaigns, and supports a consistent retail customer experience across company locations. The role develops customer- and dealer-focused campaign messaging, creates brand-compliant multimedia and graphic materials, produces short-form video, and helps plan and execute marketing events and initiatives. It also involves regular visits to company branches to assess showrooms, machine displays, promotional concepts, signage, and facility presentation. The position requires frequent travel among all six H.O. Penn locations: Bronx, Bloomingburg, Holtsville, Medford, Newington, and Poughkeepsie. The specialist collaborates with marketing, operational managers, dealer operations contacts, stakeholders, and third-party marketing intermediaries as needed.

Requirements

At least three years of experience in digital marketing, content creation, social media management, retail marketing, or related marketing disciplines.
Frequent travel to all six H.O. Penn locations; must possess a valid, unrestricted driver's license.
Ability to plan, coordinate, set up, and actively support customer events, sales meetings, trade shows, open houses, and marketing initiatives at company locations as needed.
Proficiency with graphic design and content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar platforms.
Working knowledge of website content management systems (CMS), SEO best practices, digital analytics tools, and social media management platforms.
Strong written and verbal communication skills, including the ability to develop compelling customer-focused messaging across multiple channels.
Exceptional organizational skills, including the ability to manage multiple projects, prioritize competing deadlines, and maintain attention to detail in a fast-paced environment.

Responsibilities

Manage company and affiliate websites and content using a sourced feedback loop.
Coordinate with the marketing team to ensure digital promotional strategy is executed and aligned with marketing campaign initiatives and launch timelines.
Use social media tools to monitor and optimize customer engagement and develop competitive listening tools.
Develop and manage dealer-curated and user-generated content and collection methods to increase follower engagement and grow the digital footprint.
Develop customer- and dealer-generated messaging for go-to-market campaigns across all lines of business in collaboration with stakeholders.
Produce marketing creative concepts aligned with brand and market messaging across promotional channels, using graphic design tools and collaborating with the marketing team.
Support graphic design needs through third-party marketing intermediaries when needed.
Produce and edit short-form video for social media, campaigns, customer testimonials, events, and product promotions.
Assist with other marketing needs, including event planning and execution, marketing materials, and data extraction.
Ensure a consistent retail customer experience across company locations in accordance with retail assessment guidelines and current promotional point-of-sale deliverables.
Ensure facilities have current directional and promotional materials and signage with pricing, in collaboration with marketing and dealer operations contacts.
Conduct regular branch visits with operational managers to review retail showrooms, promotional concepts, machine displays, yard organization, parking, buildings, and grounds.
Plan, coordinate, set up, and actively support customer events, sales meetings, trade shows, open houses, and marketing initiatives at company locations as needed.