Senior Digital Marketing Strategist

Seon

1d

About The Position

SEON is seeking a Senior Digital Marketing Strategist to join their growing team. This role is central to scaling digital marketing efforts, requiring a versatile individual who can manage multiple projects, pivot between tasks, and thrive in a fast-paced environment. The strategist will work closely with the marketing team, agency partners, and the broader marketing organization. While AI is a tool, this role emphasizes a hands-on, operator-driven approach with strong judgment and initiative.

Requirements

• 5-8 years of in-house B2B marketing experience, ideally at a mid-stage startup (Series B/C or later) that has moved beyond early-stage experimentation into disciplined, scalable growth.
• Hands-on expertise in paid search (Google Ads) and LinkedIn advertising; familiarity with programmatic or other paid channels is a strong plus.
• Strong command of marketing analytics tools and CRM platforms (HubSpot preferred, but experience with any major CRM is welcome).
• Solid understanding of the full marketing funnel, from acquisition through nurture to sales handoff.
• A "T-shaped" skill set; deep in paid media, but conversant enough across web/CRO, content performance, and CRM/lifecycle to move fluidly between them and collaborate effectively with specialists in each.
• Experience managing day-to-day agency execution, with the judgment to flag issues and opportunities up rather than make budget calls independently.
• Comfort managing multi-region campaigns run centrally in English, without needing localization experience.
• A track record of turning data into a clear narrative for non-technical stakeholders and executives.
• Comfort operating with a high degree of autonomy, picking up and running with projects that a leader has already framed.

Responsibilities

• Plan and execute paid media programs including search, LinkedIn, and programmatic/display within budgets and priorities set by the VP of Digital, partnering with agencies on execution and performance.
• Build and own the reporting infrastructure for digital and content performance, running standing forums (e.g., a quarterly content performance review) end-to-end and assembling the analysis for higher-level updates the VP will build out and present.
• Partner with the VP of Digital to manage the marketing funnel, from paid and organic acquisition through CRM nurture, identifying friction points and conversion opportunities at each stage.
• Partner closely with the web/CRO team to surface performance insights that inform their testing roadmap, without owning the tests themselves.
• Support ABM and customer marketing initiatives in partnership with the teams that own those motions.
• Act as a strategic thought partner to the VP of Digital and Head of Web Strategy in shaping overall digital and web strategy.
• Field ad hoc and recurring performance questions from across the marketing org, translating raw data into clear, actionable insight.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed