Digital Marketing Strategist

Champion Management Group • Dallas, TX

1d

About The Position

We are seeking a Digital Marketing Strategist to own paid media strategy and execution, including building, launching, and optimizing campaigns across various platforms like Google Ads, Meta, TikTok, Reddit, and Programmatic DSPs. This role involves developing full-funnel media plans for new restaurant openings, limited-time offers, seasonal promotions, and ongoing local awareness. You will also manage budget pacing, creative requirements, and asset trafficking. Additionally, you will be responsible for measurement and tracking, including GA4 and Google Tag Manager implementation, and partnering with developers and ordering platform vendors to capture online ordering revenue. Planning and executing email and push campaigns through loyalty and CRM platforms, building segmentation and lifecycle strategies, and connecting CRM audiences to paid media are also key responsibilities. The role requires building monthly and quarterly performance reports, presenting them to clients, translating data into recommendations, and contributing to annual planning and budget recommendations. Navigating multi-location logistics, including franchisee budgets and co-op funds, is also part of the role.

Requirements

• 4–6 years of hands-on paid media experience, ideally in an agency or multi-location brand environment
• Deep, in-platform fluency in Google Ads and Meta Ads Manager with the ability to build a campaign from scratch, diagnose why one is underperforming, and explain the difference between a targeting problem and a creative problem
• Working knowledge of GA4 and GTM; comfortable inspecting a tag, writing a conversion event spec, and working with a developer to get it implemented
• Strong spreadsheet skills: pacing models, budget splits, and performance analysis without waiting on someone else to pull the data
• Clear written and verbal communication: able to explain a media decision to someone who doesn't work in ads
• Organized and self-directed across a multi-client workload, with a track record of hitting deadlines without being chased

Nice To Haves

• Restaurant, hospitality, retail, or franchise experience, especially with multi-unit or franchisee-funded media
• Experience with programmatic platforms and geofencing (GroundTruth, StackAdapt, The Trade Desk)
• Familiarity with restaurant tech stacks: Olo, Toast, Punchh, Thanx, Paytronix, Incentivio
• Supermetrics, Looker Studio, Zapier or comparable reporting automation
• Google Ads and Meta Blueprint certifications

Responsibilities

• Paid media strategy and execution
• Build, launch, and optimize campaigns across Google Ads (Search, Performance Max, Demand Gen, Local), Meta, TikTok, Reddit, and Programmatic DSPs
• Develop full-funnel media plans for new restaurant openings (NROs), LTO and menu launches, seasonal promotions, and always-on local awareness
• Own budget pacing across the portfolio including monthly targets, daily spend, and mid-flight reallocation between markets and channels
• Manage creative requirements and asset trafficking in partnership with the creative team, including placement-specific specs and creative testing plans
• Own GA4 and Google Tag Manager implementation for client sites: conversion events, dataLayer pushes, Meta pixel and Conversions API, and platform tag deployment
• Partner with client-side developers and ordering platform vendors (Olo, Toast, Thanx, Punchh, Incentivio) to capture online ordering revenue and tie it back to media
• Build and maintain reporting through Supermetrics and Looker Studio
• Plan and execute email and push campaigns through client loyalty and CRM platforms (Paytronix, Punchh, Thanx, Klaviyo and similar)
• Build segmentation and lifecycle strategy including new member onboarding, lapsed guest win-back, LTO announcements, birthday and reward campaigns
• Connect CRM audiences to paid media for suppression, lookalike modeling, and retention targeting
• Build monthly and quarterly performance reports and present them clearly to client stakeholders, in partnership with the account lead
• Translate performance data into recommendations
• Contribute to annual planning, and budget recommendations
• Navigate multi-location logistics: franchisee budgets, co-op funds, DMA-level allocation

Benefits

• Brands people actually recognize
• Campaigns where the results show up in a restaurant's sales the same week
• Growing digital practice
• New digital tools are being unlocked regularly
• Opportunity to own accounts
• Opportunity to go deep technically
• Opportunity to see your work move a business
• Equal opportunity employer

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed