Senior Digital Marketing Specialist

Ecolab Inc.•Naperville, IL

1d•Hybrid

About The Position

Ecolab is seeking candidates for a Senior Digital Marketing Specialist to support global marketing efforts across Ecolab’s business divisions through data-driven digital marketing execution, support, and optimization. This role is well-suited for a digitally skilled marketer—particularly someone with agency experience in B2B environments—who enjoys working across multiple stakeholders, channels, and regions in a collaborative, matrixed organization. The Senior Digital Marketing Specialist will work closely with internal teams, external agency partners, and marketing teams across Ecolab’s business divisions globally to support SEO and LinkedIn advertising initiatives. This role helps ensure digital programs are effectively supported, insights are surfaced, and learnings are translated into practical recommendations to improve performance and business outcomes. This is a hybrid position requiring three days onsite and two days remote, based in St. Paul, MN or Naperville, IL.

Requirements

Bachelor’s degree
Minimum of 5 years of professional marketing experience
Hands-on experience supporting SEO programs, including technical SEO and on-page optimization
Experience supporting or executing LinkedIn advertising campaigns
Experience using enterprise SEO platforms such as BrightEdge or similar
Strong analytical mindset with the ability to use data to support recommendations and optimizations

Nice To Haves

Minimum of 5 years of professional digital marketing experience, preferably with agency experience supporting B2B clients
Experience supporting multiple stakeholders, business units, or regions, ideally in a global or matrixed organization
Experience working with content management systems (CMS) such as Sitecore
Familiarity with Salesforce Marketing Cloud
Experience working with ABM platforms such as Demandbase and/or 6sense
Working knowledge of Google Analytics (GA4) and digital performance reporting
Strong problem-solving skills and comfort working with data, dashboards, and performance metrics
Excellent verbal and written communication skills, including experience collaborating with agencies and internal partners
Strong organizational skills, attention to detail, and the ability to manage multiple priorities
Demonstrated ability to work effectively with global, cross-functional teams in a support and enablement role

Responsibilities

Support SEO initiatives, with a strong emphasis on technical SEO and on-page optimization, by partnering with internal teams and agency partners to help improve performance across global Ecolab digital properties.
Utilize enterprise SEO platforms such as BrightEdge or similar SEO technologies to analyze performance, identify opportunities, and support optimization recommendations.
Support LinkedIn advertising campaigns used for account-based and demand-focused marketing efforts, partnering with both internal teams and agencies depending on the campaign model.
Apply learnings and data from broader digital initiatives—even when executed by others—to inform SEO and LinkedIn optimization recommendations.
Partner with marketing teams across Ecolab’s various business divisions to understand business needs and provide digital marketing guidance, best practices, and support.
Collaborate with internal teams and external agencies to help interpret performance data, identify trends, and recommend optimizations.
Support website and landing page updates and optimizations using content management systems (CMS) such as Sitecore.
Leverage Google Analytics (GA4) and other analytics tools to support reporting, performance analysis, and continuous improvement efforts.
Contribute to integrated digital programs by supporting execution, optimization, and measurement across SEO and LinkedIn advertising initiatives.
Ensure all supported digital activities align with global brand standards, internal processes, and compliance requirements.