Senior Digital Marketing Specialist

HammerTech • Denver, CO

9d • Hybrid

About The Position

HammerTech is seeking a Senior Digital Marketing Specialist to join their dynamic team. This is a hands-on individual contributor role focused on executing digital marketing programs. The specialist will be responsible for building, launching, QA-checking, and continuously improving digital customer journeys to move prospects from initial engagement to a marketing qualified lead (MQL). The role requires someone who can translate strategy into execution, including building pages, configuring workflows, creating segmentation, setting up tracking, testing journeys, and resolving issues. The position is approximately 70% hands-on execution and 30% performance analysis, test planning, and continuous improvement, with a focus on lifecycle and conversion to ensure relevant, measurable, and operationally sound pathways for deeper engagement and sales follow-up.

Requirements

• 3-5 years of experience in B2B digital marketing (preferably in SaaS), lifecycle marketing, marketing automation, demand generation, or a combined digital/conversion role.
• Demonstrated track record of personally executing digital marketing programs end-to-end, including building assets, configuring automation, completing QA, launching campaigns, monitoring performance, and implementing improvements.
• HubSpot power user with experience using the CRM for page building, templates, modules, responsive QA, and content publishing.
• Demonstrated experience building and maintaining email nurture programs using behavioral and lifecycle logic.
• Practical CRO experience, including setting up tests, interpreting results, and implementing improvements.
• Working knowledge of lead scoring and experience partnering with RevOps on scoring, routing, lifecycle stages, and handoffs.
• Working knowledge of GA4, Google Search Console, conversion tracking, UTMs, and digital performance reporting.
• Experience supporting paid search, paid social, display, or video campaigns with campaign builds, landing pages, trafficking, tracking, or routine optimization.
• Exceptional hands-on digital executor: Fast, accurate, and fluent in workflow logic, list health, CMS execution, campaign QA, and operating documentation.
• Conversion-minded: Evaluates every touchpoint through the lens of user intent, relevance, clarity, and what should happen next.
• Analytical and curious: Uses performance data to diagnose friction, recommend improvements, and prioritize the next test.
• Strong copy judgment: Can draft and iterate high-converting CTAs, email copy, form microcopy, and landing page headlines within approved messaging.
• Detail-oriented: Catches broken links, tracking gaps, enrollment errors, formatting issues, and inconsistent experiences before they go live.
• Self-directed: Manages a high-volume execution queue in a remote environment and communicates risks, dependencies, and trade-offs early. Comfortable managing multiple concurrent deliverables autonomously.
• Collaborative: Works clearly and constructively across Digital, Content, RevOps, Sales, regional marketing teams, and external partners.
• Proactive: Surfaces conversion gaps and operational improvements instead of waiting for a task list.

Nice To Haves

• Basic HTML and CSS for email styling, landing page adjustments, and HubSpot module troubleshooting is desirable.
• Salesforce familiarity and an understanding of HubSpot-to-Salesforce integration concepts are desirable.

Responsibilities

• Build, maintain, and optimize multi-stage HubSpot nurture workflows based on behavior, persona, lifecycle stage, campaign engagement, demo follow-up, webinar sequences, and re-engagement flows.
• Create and maintain active lists, suppression logic, workflow enrollment rules, and segmented experiences in collaboration with RevOps.
• Implement HubSpot smart content and dynamic modules tailored by persona, vertical, lifecycle stage, region, or traffic source.
• Maintain marketing-side lead scoring rules, audit contact behavior and outcomes, gather feedback, and recommend improvements in partnership with the Digital Marketing Manager and RevOps.
• Test and monitor marketing triggers and enrollment logic for HubSpot-to-Salesforce handoffs, identifying and escalating routing or data issues.
• Build and update landing pages, website pages, forms, CTAs, smart content, and reusable modules in HubSpot CMS, managing formatting, tracking, responsive behavior, and cross-device QA.
• Build digital assets for campaign launches, including pages, forms, emails, lists, workflows, campaign records, and UTM tracking.
• Format, publish, and package blogs, case studies, gated assets, videos, and resource pages in HubSpot in partnership with the Growth Content Manager.
• Perform recurring audits for broken links, form errors, tracking gaps, stale content, accessibility concerns, and conversion blockers, resolving or escalating issues promptly.
• Translate visitor intent, traffic source, entry point, and behavioral signals into practical page, CTA, form, and nurture improvements.
• Set up and run structured A/B tests on landing pages, CTAs, forms, email elements, and key conversion paths.
• Monitor test results, document learnings, recommend next actions, and implement approved winning variants.
• Upload and place videos, manage metadata and destinations, apply tracking, and monitor performance on YouTube.
• Monitor campaigns to identify broken journeys, disapproved or misdirected assets, tracking issues, and underperforming conversion points, fixing or escalating as needed.
• Track conversion from visit to lead, lead to MQL, and MQL to SQL, identifying drop-off points and supporting prioritized improvements.
• Pull and reconcile data from HubSpot, GA4, Google Search Console, SEMrush, and paid media platforms, highlighting trends, anomalies, and recommended actions.
• Maintain clear naming conventions, folders, workflow notes, QA checklists, campaign records, UTM standards, and operating documentation.

Benefits

• Flexible WFH arrangements
• Generous holiday and personal leave allowance (20 days’ vacation + 10 days’ personal leave each year, accumulating year to year)
• Top-notch Medical/Dental/Vision benefits plus family benefits like paid Maternity/Paternity leave
• Retirement 401K Plan
• Generous training budget & career mapping opportunities
• Birthday Leave
• Work Anniversary Rewards
• Regular social events & employer-funded travel
• Opportunities to grow your career and make an impact quickly

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed