Senior Digital Marketing Specialist

Composites One•Schaumburg, IL

23h•Hybrid

About The Position

The Senior Digital Marketing Specialist is responsible for owning and driving digital performance across e-commerce, demand generation, and marketing automation. This role directly impacts growth and conversion by optimizing the full digital ecosystem, from website optimization to campaign execution and lead management. This is a high-impact role requiring a self-directed individual who can operate independently, identify opportunities, and execute data-driven strategies that deliver measurable results.

Requirements

Minimum of 7 years of digital marketing, demand generation, or e-commerce experience.
Bachelor’s degree in Marketing, Business, or a related field; an equivalent combination of education, training, and experience may be substituted.
Proficiency in HubSpot, GA4, Google Ads, LinkedIn Ads, SEO tools, and CMS platforms.
Experience managing multi-channel demand generation campaigns and paid media budgets.
Strong understanding of SEO strategy, content marketing, and the B2B buyer journey.
Ability to analyze performance data and translate it into clear, actionable recommendations.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and experience working in a Windows environment.

Responsibilities

Build, execute, and optimize multi-channel demand generation campaigns across SEM, paid social, and content distribution.
Own end-to-end management of Google Ads and partner with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization.
Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency.
Partner with Sales to improve lead handoff quality, scoring accuracy, and conversion rates.
Collaborate with the Marketing Communication Specialist to develop gated content and lead gen offers that support pipeline targets.
Own SEO strategy, including keyword research, on-page optimization, and content gap analysis.
Partner with agency resources to build and manage the organic content calendar, including blogs, long-form guides, and educational content aligned to search intent and the buyer journey.
Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and bounce rate.
Maintain and elevate the quality of website marketing content.
Own and execute a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards; implement revisions as needed.
Partner with the Senior Multimedia Design Specialist and broader marketing team to grow thought leadership through the Education Hub and support landing page needs tied to campaigns.
Own HubSpot platform strategy, governance, and architecture, setting the standards the broader team works within.
Maintain data integrity across all digital campaigns, including data hygiene, UTM structure, and attribution tracking to ensure reliable performance reporting.
Lead automation strategy by identifying, designing, and implementing improvements that reduce manual work and improve lead flow.
Own digital performance reporting across GA4, HubSpot, Google Ads, and LinkedIn Ads.
Translate performance data into clear insights and actionable recommendations for monthly reporting.
Monitor and optimize traffic quality, conversion rates, CPL, and marketing-influenced revenue.
Build and maintain dashboards that provide real-time visibility into key metrics.
Partner with the Marketing Manager to identify, evaluate, and pilot AI tools that improve content output, campaign efficiency, audience targeting, and predictive lead scoring.
Lead adoption of AI-assisted content workflows, including SEO content generation, campaign copy testing, and personalization at scale.
Operationalize AI tools into repeatable team processes and build fluency through knowledge sharing and hands-on enablement.