Senior Digital Marketing Specialist

Sterling Karamar Property Management•Toronto, ON

5h•CA$65,000 - CA$85,000

About The Position

We are seeking a strategic, data-driven, and results-oriented digital marketing professional with a strong passion for performance marketing, brand growth, and digital innovation. The Senior Digital Marketing Specialist is responsible for developing, executing, and optimizing digital marketing strategies that support property-level leasing goals and broader corporate brand objectives. This role leads multi-channel digital initiatives including paid media, search, websites, and email marketing, while leveraging analytics, automation, and emerging AI tools to drive qualified traffic, improve conversion performance, and enhance the overall customer journey. A balance of creativity and analytical thinking is essential, with insights, reporting, and continuous optimization guiding campaign success.

Requirements

Demonstrates values of Honesty, Integrity, Respect, and Trust
Strong understanding of digital marketing strategy, performance media, and analytics
Excellent written and verbal communication skills
Highly analytical with strong problem-solving capabilities
Creative thinker with attention to detail and brand consistency
Strong organizational and project management skills
Ability to manage multiple priorities and deadlines
Collaborative team player with the ability to work independently
Advanced proficiency in Google Analytics (GA4) and digital marketing platforms
Have strong passion for emerging AI technologies
Bachelor’s degree in Marketing, Analytics, Communications, or related field (or equivalent industry experience)
5+ years of experience in digital marketing, preferably in real estate, property management, or a related industry
Proven success managing multi-channel digital campaigns and driving measurable results
Hands-on, recent experience with: Google Ads (including Performance Max and AI-Max campaigns)
Paid social platforms (e.g., Meta Ads Manager, + Advantage+)
Analytics tools (GA4) and reporting platforms
Google Search Console
Email marketing platforms and programmatic advertising tools
Familiarity with attribution models, tracking tools (UTMs, GTM, pixels), and call tracking platforms
Strong understanding of digital funnel metrics including CPL (cost per lead), CPA, ROAS, and conversion tracking.

Nice To Haves

Google Analytics (GA4) certification preferred

Responsibilities

Develop and execute integrated digital marketing strategies across paid media, search, display, video, and email channels
Plan, launch, and optimize campaigns to drive leads, conversions, and occupancy performance
Continuously test and refine targeting, messaging, and creative to improve results
Liaise and coordinate with account and asset managers to understand leasing requirements as it pertains to creating, managing and optimizing property-specific campaigns
Manage and optimize paid search and performance media campaigns (Google Ads, social platforms, programmatic)
Improve organic search visibility through SEO, AEO, GEO best practices and content optimization
Monitor trends and adjust strategies to maximize traffic quality and conversion rates
Coordinate with Google Toronto to optimize campaigns and leverage their expertise to ensure campaigns are performing optimally and the most recent technologies are leveraged to obtain cost efficient leads
Leverage AI-powered tools to improve campaign targeting, bidding strategies, and audience segmentation
Utilize generative AI to support content creation (ad copy, email, landing pages) at scale
Apply predictive analytics and automation to enhance performance, reporting, and decision-making
Identify and implement emerging AI solutions to improve efficiency and marketing effectiveness
Oversee website onboarding, updates, and overall performance for property portfolios
Ensure all websites are optimized for user experience, SEO, and lead conversion
Continuously improve site content and functionality to align with marketing and leasing goals
Coordinate with CMS support teams to ensure properties are configured and synchronized correctly
Track and analyze campaign performance using tools such as Google Analytics (GA4), ad specific platforms as well as industry platforms (Lead Managing & RentSync)
Develop regular reporting and dashboards to communicate performance and insights
Translate data into actionable recommendations to improve ROI and marketing effectiveness
Conduct regular audits of digital platforms and campaigns
Leverage best data visualization practices to communicate data to key stakeholders
Support the development and execution of targeted email campaigns for lead nurturing, leasing, and resident engagement
Optimize segmentation, content, and automation strategies to improve engagement and conversions
Manage leads to ensure communication is being sent to the correct audience for the campaigns
Partner with marketing, leasing, and operations teams to align digital strategies with business objectives
Support presentations, reporting, and campaign planning across stakeholders
Manage digital marketing budgets, ensuring efficient allocation and strong return on investment
Optimize spend using performance data and automated bidding strategies
Ensure consistency and accuracy across all digital touchpoints, including websites, listings, and property profiles
Maintain high standards for brand alignment, quality, and user experience
Stay current on digital marketing trends, platform updates, and industry best practices
Proactively introduce new tools, technologies, and strategies to enhance performance
Participate in other marketing initiatives and projects as required
Operate effectively in a fast-paced environment while maintaining attention to detail and quality control