Senior Digital Marketing Manager

Finix•San Francisco, CA

5d•$140,000 - $190,000

About The Position

Finix is seeking a Senior Digital Marketing Manager to own their paid digital programs end-to-end, including strategy, execution, optimization, and reporting. This is a high-visibility role with direct exposure to senior leadership and a real seat at the revenue table. The ideal candidate is passionate about performance data and driven to improve campaign results. The role involves working collaboratively with a marketing team and cross-functionally with Sales, Revenue Operations, and Content/Creative. The position reports directly to a [Title] and partners closely with the CEO on strategy and performance reviews. The successful candidate will help shape the company's marketing playbook.

Requirements

5+ years managing B2B direct response digital marketing programs including SEM, paid social, remarketing, display/video.
Proven ability to launch and scale PPC campaigns with clear ROI.
Hands-on experience with CPM, CPC, and CPA media buying.
Fluency in web analytics, ad tracking, A/B testing, tag management, and CMS tools.
Experience with HubSpot, LinkedIn Ads, and Google Ads.
Strong data instincts: ability to dig into numbers, find the story, and communicate it clearly to any audience.
Direct, open communication style, comfortable giving and receiving feedback.
Comfortable with ambiguity and energized by a fast-moving environment where priorities shift and initiative is rewarded.

Nice To Haves

Experience at a hyper-growth B2B SaaS company.
Familiarity with revenue operations and attribution modeling.
Background writing direct response or performance marketing copy.

Responsibilities

Own the strategy, execution, and optimization of paid digital campaigns across SEM, paid social, display, video, and remarketing, with a sharp focus on pipeline and revenue impact.
Continuously test and experiment with new channels, ad formats, and messaging to find better ways to achieve results.
Write compelling direct response copy for ads and landing pages that convert.
Build and present clear, honest performance narratives to the CEO and senior leadership, including wins, losses, and future plans.
Partner with Sales to align digital programs with the full customer lifecycle and maximize marketing ROI.
Work with Content and Creative to develop targeted experiences across key customer segments.
Design and run A/B tests and segmentation strategies to systematically improve performance.
Manage budget and spend with Finance, ensuring campaigns are efficient and accountable.
Maintain and improve performance dashboards in partnership with Marketing and Revenue Ops.