Senior Digital Marketing Manager

Flywire•Boston, MA

14h•$110,000 - $135,000•Hybrid

About The Position

Flywire is looking for a Senior Digital Marketing Manager to own and evolve our global digital marketing strategy and help shape how customers discover, understand and engage with Flywire across digital channels. This role will help ensure Flywire shows up wherever conversations are happening, as buyers increasingly turn to AI-powered search, large language models, social platforms and other digital experiences to research problems, evaluate vendors and make decisions. Working across Flywire’s global verticals, including Education, Travel, B2B & Healthcare, this role will own key areas of digital acquisition, search, AI-driven discovery, website performance and conversion. They will combine strong digital marketing fundamentals with strong experience in emerging technologies, including AI, LLMs, AEO and GEO. This is a senior individual contributor role for someone who can set strategy, get hands-on in the work, and partner across teams to drive measurable results.

Requirements

7+ years of experience in digital marketing, growth marketing, performance marketing or a related field
Deep experience across SEO, SEM, web optimization and digital acquisition
Strong understanding of how AI and LLMs are changing search, content discovery and buyer behavior
Experience with and strong working knowledge of, AEO, GEO and optimization for generative search experiences
Hands-on experience using AI tools to improve marketing workflows, analysis, content or campaign performance
Strong understanding of website conversion, landing-page optimization, experimentation and digital customer journeys
Experience managing and optimizing paid media programs
Strong analytical skills and comfort working across web analytics, search data, funnel metrics and revenue performance
Ability to turn complex data into clear insights and recommendations
Strong ownership mentality and the ability to move from strategy into execution
Curiosity and a willingness to experiment, learn quickly and challenge traditional approaches
Strong cross-functional collaborator who can influence stakeholders and move work forward without direct authority
Comfortable operating in a fast-moving environment where the playbook is still being written

Nice To Haves

Experience building an AEO/GEO or AI-search strategy from the ground up
Experience measuring brand visibility and citation across LLMs and generative search platforms
Experience with AI-enabled personalization, content optimization or marketing automation
Strong understanding of B2B buying journeys and enterprise demand generation
Experience working across multiple products, audiences or global markets
A track record of testing emerging technologies and turning successful experiments into scalable programs

Responsibilities

Own Flywire’s global digital marketing strategy across organic search, paid search, AI-driven discovery, web and other digital acquisition channels
Evolve Flywire’s SEO strategy while building our approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Develop strategies to improve how Flywire and our content are surfaced, cited and represented across LLMs and AI-powered search experiences
Monitor changes in search behavior, AI platforms and digital discovery and translate those shifts into actionable marketing programs
Identify new channels and opportunities to increase awareness, engagement and qualified demand
Own the performance of Flywire’s website(s) as a critical acquisition and conversion channel
Partner with content, product marketing and demand generation teams to create high-performing digital experiences
Improve conversion through testing, personalization, audience segmentation and journey optimization
Use behavioral and performance data to identify friction and improve how prospects move from discovery to engagement
Ensure our digital experience reflects how modern B2B buyers research and evaluate Flywire
Identify practical ways to use AI to improve digital marketing performance, productivity and speed
Test and operationalize AI tools across search, content optimization, audience research, campaign development, personalization and analytics
Build repeatable AI-enabled workflows that help Marketing scale while maintaining quality and brand standards
Help teams understand how AI is changing buyer behavior and what that means for how we create, structure and distribute content
Stay ahead of emerging AI, LLM and marketing technologies and determine what is worth testing, adopting or ignoring
Partner with demand generation teams to optimize paid search, paid social, retargeting and other digital programs
Improve campaign performance through audience strategy, testing, landing-page optimization and disciplined measurement
Connect digital activity to pipeline, revenue and commercial outcomes, not just traffic and engagement
Use performance data to recommend where Flywire should invest, optimize or pull back
Build a cohesive measurement framework across SEO, AEO/GEO, paid media, web, conversion and AI discovery
Track how Flywire’s brand and content perform across traditional search engines and emerging AI platforms
Develop clear reporting that connects digital performance to business outcomes
Use experimentation, attribution and funnel analysis to understand what is working and where we can improve
Turn data into clear recommendations and actions for Marketing leadership and cross-functional partners
Work closely with marketing, product marketing, commercial and GTM teams
Bring digital expertise into major campaigns, product launches and go-to-market programs
Help teams think differently about how content should be structured and distributed for both human audiences and AI-driven discovery
Serve as a subject matter expert on emerging digital trends and translate them into practical actions for the business