Senior Digital Marketing Manager (17 months Contract)

The Clorox Company•Brampton, ON

29d•Hybrid

About The Position

The Clorox Company of Canada is seeking a strategic and results-driven Senior Digital Marketing Manager to lead the development and execution of integrated media (national and retail) and eCommerce strategies for our Glad business. Reporting to the Glad Studio Lead, this role is pivotal in driving digital transformation across media, content, and performance measurement The successful candidate will play a key leadership role in accelerating our eCommerce growth for Glad, ensuring alignment with financial objectives through innovative demand creation, optimized assortment strategies, and best-in-class digital shelf execution. This role requires a visionary marketer with deep expertise in eCommerce strategy, digital media planning, and cross-functional collaboration. You will be responsible for shaping and executing comprehensive media strategies across national and retail channels, including digital, TV, and out-of-home. Working closely with internal teams and external partners, you will lead the development of joint business plans with the Omni & Shopper Marketing team and key retailers, manage the digital marketing tech stack, and continuously optimize campaign performance through data-driven insights and test-and-learn initiatives. A key focus of this role will be the development and execution of a robust eCommerce strategy for the Glad business. You will define the optimal product assortment and portfolio strategy tailored to the unique dynamics of the eCommerce channel, ensuring executional excellence across key platforms. This includes leading digital shelf management to enhance product visibility and conversion, partnering with retailers on joint business plans, and collaborating with internal account teams to drive go-to-market strategies. You will also leverage analytics and performance data to identify growth opportunities and refine tactics that support both short- and long-term business objectives. The ideal candidate is a forward-thinking digital marketer with a strong analytical mindset, exceptional project management skills, and a passion for staying ahead of digital trends. If you thrive in a fast-paced, collaborative environment and are excited about shaping the future of digital marketing at a purpose-driven company, we invite you to join our team.

Requirements

Years and Type of Experience: 4-6 years of focused digital and eCommerce marketing experience operating in a similar capacity. Preferably, additional general brand management experience.
Excellent verbal and written communication skills.
Experience writing, editing, and crafting digital content within a personalized marketing approach.
Experience in agency management (creative and media) is key to success in the role.
Experience with Product Information Management and Content Syndication tools for eCommerce.
Proven track record of successfully executing online activations and analyzing data for ongoing campaign optimizations and identifying new business opportunities.
Skills and Abilities: A digital trendsetter both professionally and personally. You follow the latest global marketing trends across the Connected Commerce landscape.
Outstanding organizational skills with the ability to simultaneously handle multiple platforms and brands while consistently meeting deadlines.
Solid understanding of digital media metrics, eCommerce analytics with the ability to generate, analyze and interpret data for ongoing optimizations to key performance indicators.
In-depth knowledge of digital shelf management and accompanying data used for insight generation and content optimizations across the connected consumer journey.
Understanding of media strategy and planning options and the media role in integrated communication.
Working knowledge of major platforms (Google, Amazon, Meta, YouTube, Pinterest, TikTok, etc.) and how to apply them to different objectives.
Good technical understanding and can pick up new digital tools quickly.
Education Level/Degree: University degree with focus on Communication or Marketing / BComm (preferred, not mandatory) or equivalent working experience.

Responsibilities

eCommerce Strategy — Demand Creation, Assortment, Launches, Digital Shelf & Tools
Assortment & portfolio strategy: Define and activate channel-relevant assortment strategies by retailer/platform, aligned to brand priorities and eCommerce performance goals.
eCommerce product launches: Lead eCommerce launch readiness and go-to-market execution (item enablement, digital shelf setup, launch sequencing, and post-launch optimization).
Digital shelf excellence: Establish best practices and processes for new listings and ongoing PDP/content optimization across key retailers.
Retail media JBPs: Partner with retailers to build and execute JBPs that support assortment priorities and launches while delivering business outcomes.
Sales partnership: Work with internal eCommerce account teams to align GTM plans, tentpole events, and promotional strategies.
Digital tool stack: Own local roles/processes for eCommerce and measurement tools; partner with Global COE and agencies to drive adoption and value.
Media Strategy: Planning, Execution, Optimization & Reporting
Retail & eCommerce media: Plan, execute, and optimize retail media across key customers (e.g., Amazon, Walmart, Loblaw, Well.ca, Instacart), including performance measurement and test-and-learn.
National working media: Plan and execute national media across channels; stay current on market shifts and evolving best practices.
Brand engagement planning: Partner with Brand teams and agencies to build integrated Brand Engagement Plans (programmatic, influencer, native, social, retail media, YouTube/Google, etc.), with clear roles for launch vs. sustain.
Media buying principles & governance: Contribute to consistent media principles (learning agendas, guardrails, and optimization approach) to enable repeatable performance.
SEM performance: Improve national and retailer SEM through ongoing optimization of keywords, creative, and budgets.
Performance reporting & Insights: Partner with agencies to maintain clear reporting frameworks and turn insights into actions and recommendations.
Marketing Function & Agency Leadership: Marketing function leadership (through influence): Act as a Connected Commerce subject‑matter lead within Marketing, partnering with Brand, Insights, Sales Strategy, Creative, and Finance to align priorities, strengthen ways of working, and elevate execution across eCommerce, media, and digital shelf initiatives.
Agency leadership & orchestration: Provide clear direction, prioritization, and performance feedback to media, social, and eCommerce agency partners, ensuring work is aligned to portfolio priorities, product launches, and Brand Engagement Plans.
Capability building & best‑practice scaling: Codify and share best practices across assortment strategy, eCommerce launches, media optimization, and digital shelf execution to build broader Connected Commerce capability within the Marketing function.
Creative enablement: Partner with brand team, internal designer, and external agencies to ensure digital creative is strategically sound, platform‑appropriate, and optimized for performance.
Analytics, Budget & Continuous Improvement: Business reporting: Maintain eCommerce scorecards and monthly, quarterly performance reviews; enable stakeholder understanding and action.
Budget management: Own POs, invoicing, spend tracking, and reconciliation with agencies/Brand/Finance.
Trend watching: Stay current on digital tools, platforms, and best practices; translate into practical recommendations.