Strategist, Loyalty Marketing (14 months contract)

CAA Club Group•Markham, ON

1d•Hybrid

About The Position

At CAA Club Group, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. As a trusted Member-based organization, we provide products and services that are essential to Members’ safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. Associates share in each other’s successes, drive change and support each other while cultivating a great working environment to deliver on what is best for our Members. CAA Club Group is a member of the CAA Club Group of Companies. Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion! At CCG, we are committed to delivering an exceptional Associate experience. We offer: Work-life harmony with access to an award-winning holistic wellness program, Continuous learning through our robust corporate curriculum and education reimbursement program, Incredible rewards, travel incentives, and product and service discounts, Pay-for-performance and best-in-class recognition programs, and Competitive benefits that include a defined contribution plan, personal spending account, and so much more. Join our growing team where everyone belongs! CCG is looking for a dynamic Marketing Strategist to join us for a 14 month contract.

Requirements

College diploma or University degree, with focus on Marketing, Business, Strategy, or relevant field.
At least 3-5 years of experience in a Marketing role, with a history of developing programs that drive results
Having strong project & budget management skills
Strong interpersonal skills to foster positive relationships and collaborate productively
Possess strong analytical skills to interpret results, find patterns, use data/insights, provide actionable recommendations
Is action oriented with excellent creative problem solving skills and attention to detail
Communicates recommendations, ideas, and analysis clearly and effectively both in writing and verbally.
Experience in multi-channel marketing from online to print.

Nice To Haves

Experience in, Workfront or PowerBI or similar types of software are added assets

Responsibilities

Lead the development and recommendation of strategies, plans and roadmaps for campaigns or tactics addressing Loyalty objectives
Leverage various marketing channels and tactics to meet the campaign objective, timeline and budget parameters
Lead campaign planning meetings and brainstorms with key stakeholders, to obtain new marketing ideas, and key insights/feedback to create a strategies or campaigns
Support Manager on reconciling overall Loyalty budget as well as managing campaign budgets, process invoices, and update monthly accruals in accordance with Loyalty Marketing budget
Ensure all communications and campaigns adhere to the Loyalty strategy, advertising regulations and partner brand guidelines
Deliver ongoing campaign reporting and post-campaign analysis for marketing initiatives.
Conduct analysis using different sources of data to develop, evaluate and optimize current and future marketing programs
Work closely as needed with other Loyalty Team Members, Marketing Enablement teams and external stakeholders to develop plans and campaigns
Collaborate with other LOBs to cross-promote our Loyalty Member benefits