Senior Digital Marketing Manager & Demand Operations

Albemarle•Charlotte, NC

7d•Hybrid

About The Position

Albemarle is seeking a Sr Digital Marketing Manager with experience in global B2B organizations characterized by long sales cycles and technical buying groups. This role reports to the Marketing Activation Director and is accountable for defining strategy, generating actionable insights, and influencing commercial outcomes. This position is hybrid with three in-office days per week at our Charlotte, NC, USA headquarters. The Sr Digital Marketing Manager will play a critical role in translating marketing and business strategy into data driven digital and CRM led programs that drive pipeline, improve conversion, and deliver measurable ROI. This role is expected to proactively identify opportunities, diagnose performance gaps, and execute actions that improve marketing and sales effectiveness. The ideal candidate brings experience leading digital transformation and serves as a strategic partner across Marketing, Business, Sales, Commercial Excellence, and IT/CRM teams. They will have immediate impact opportunities owning the end to end digital customer journey, with emphasis on CRM data quality, segmentation, campaign architecture, attribution, and analytics ensuring strong alignment to the lead to revenue process across global B2B markets.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Computer Science, Data Science or related field.
5–8+ years of B2B digital marketing experience, with deep hands‑on ownership of CRM and marketing automation.
Advanced experience with CRM and marketing automation platforms (Salesforce CRM and Marketing Cloud preferred).
Demonstrated expertise in segmentation, lead management, attribution, analytics, and reporting.
Strong ability to connect digital execution to pipeline and revenue outcomes.
Highly organized, self‑starting professional capable of managing multiple initiatives simultaneously and influencing outcomes.
Expert user of Microsoft Office (Excel, PowerPoint, Outlook, Teams).
Working knowledge of email marketing compliance and consent management (e.g., GDPR, CAN‑SPAM, regional data privacy requirements).

Nice To Haves

Experience in global B2B organizations with long sales cycles and technical buying groups.
Background in specialty chemicals, materials, manufacturing, or industrial markets.
Experience supporting CRM governance, data quality initiatives, and marketing operations processes.
Working knowledge of marketing operations best practices, including campaign governance, process documentation, and scalable execution models.
Advanced proficiency in Excel (e.g., pivot tables, advanced formulas) for campaign analysis and data validation.

Responsibilities

Define and lead CRM and marketing automation strategy, aligning customer journeys to business priorities and revenue goals.
Design and optimize end‑to‑end customer journeys, identifying leaks and improving conversion across lifecycle stages (Inquiry → MQL → SQL → Opportunity).
Own segmentation strategy, lead scoring, and data quality governance, ensuring accurate, actionable data for targeting and sales effectiveness.
Manage and optimize the CRM ecosystem, including integrations (e.g., ZoomInfo, Sales Navigator) and data enrichment to improve prospecting and pipeline quality.
Translate marketing strategy into integrated, multi‑channel digital campaigns that drive demand, engagement, and pipeline growth.
Establish and enforce campaign architecture standards (hierarchies, UTM tracking, naming conventions) to ensure scalable execution and measurement.
Own and evolve email marketing strategy and performance, including inbox management, segmentation, and lifecycle engagement.
Lead test‑and‑learn programs (A/B testing, personalization, targeting) to continuously improve campaign effectiveness.
Define and lead multi‑touch attribution strategy, ensuring clear visibility into marketing’s impact on pipeline and revenue.
Translate performance data into actionable insights and recommendations that influence investment decisions and strategic priorities.
Build and maintain executive‑level dashboards and KPI frameworks aligned to revenue and performance goals.
Identify performance gaps and drive optimization strategies that improve conversion, efficiency, and ROI.
Identify and implement new technologies and capabilities (including AI) to improve segmentation, execution efficiency, and performance.
Evaluate emerging tools and translate them into practical, scalable use cases that deliver measurable business value.
Champion a culture of continuous improvement, leveraging experimentation, insights, and data to refine marketing approaches.
Contribute to evolving marketing operations processes and best practices across the organization.
Act as a strategic advisor to Marketing, Sales, and Commercial teams, ensuring digital execution aligns with business priorities.
Influence alignment on lead management, CRM adoption, and campaign strategy across cross‑functional stakeholders.
Lead governance, decision‑making, and collaboration frameworks to ensure consistent, high‑quality execution.
Drive change management and adoption of CRM and marketing technologies through enablement and best practices.