Senior Digital Marketing & Demand Generation Specialist

Williams AV•Eden Prairie, MN

3d•Onsite

About The Position

At Williams AV, we create technology that helps people connect, communicate and engage with confidence. From assistive communication solutions to classroom and professional audio technologies, our products are used around the world to improve communication experiences. Guided by our core values - Lead with Curiosity, Win Together, Own It and Be There - we foster a culture where innovation, collaboration and continuous improvement thrive. Williams AV is seeking an experienced Senior Digital Marketing & Demand Generation Specialist to develop and execute marketing programs that drive brand awareness, channel engagement, lead generation, business growth and revenue. This role is ideal for a results-oriented marketer with a strong foundation in strategy and execution. The ideal candidate will bring expertise in demand generation and a proven ability to apply AI tools and emerging technologies to enhance effectiveness, efficiencies and accelerate business growth.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or related field
5–7 years of experience in digital marketing, demand generation or marketing automation
Demonstrated success supporting integrated campaigns, marketing automation strategy, and performance optimization across multiple channels
Experience managing marketing automation and CRM platforms (Hubspot and Salesforce preferred)
Strong analytics and reporting capabilities with the ability to translate data into actionable insights
Experience in B2B marketing; experience in professional AV, technology, manufacturing, or education markets preferred
Demonstrated experience evaluating and applying AI tools and marketing technologies to improve performance and efficiency
Excellent communication and collaboration skills with the ability to work effectively across departments
Strong organizational and project management skills with the ability to work independently, manage competing priorities in a fast-paced environment

Nice To Haves

Understanding of AEO, SEO, AI-driven discovery, or content optimization strategies preferred

Responsibilities

Build, launch, optimize integrated marketing campaigns that support brand growth and strategic initiatives
Support digital execution for product launches across web, email, social media and channel communications
Create landing pages, forms and lead capture tools aligned with campaign goals and conversion tracking
Monitor campaign performance and recommend optimizations
Build and manage Hubspot workflows, automation programs, lead scoring, segmentation, and CRM synchronization with Salesforce
Develop nurture campaigns that improve engagement and support lead progression
Execute email marketing campaigns, including segmentation, testing, scheduling and reporting
Maintain CRM organization, data quality, and reporting accuracy
Manage recurring communications including newsletters, partner updates, and Infinium Certified Reseller (ICR) program communications
Develop blogs, guides, newsletters, and supporting content across brands
Manage social media calendars, scheduling, and reporting
Repurpose content across channels to extend reach and engagement
Support content tied to webinars, product launches, sales initiatives, and partner programs
Develop and maintain website content supporting Answer Engine Optimization (AEO) initiatives
Support AI-driven discovery strategies and Generative Engine Optimization (GEO) efforts
Monitor website performance and recommend improvements to content and user experience
Build dashboards and analyze campaign, website, email, and content performance to support leadership reporting
Assist with webinar promotion, media outreach, press releases, and communications supporting major announcements