Demand Generation Specialist - Marketing

Union Savings Bank • Danbury, CT

2d

About The Position

The Demand Generation Specialist will be responsible for generating and nurturing qualified consumer and business lending opportunities through marketing automation, audience segmentation, lifecycle marketing, landing page optimization, and performance analysis. This role focuses on improving SMB/commercial lending lead quality, increasing consumer loan applications and conversions, and supporting wealth management and future new-to-bank acquisition efforts. The position works closely with Marketing leadership and business-line stakeholders to improve lead quality, strengthen nurture programs, optimize conversion paths, and better understand which marketing activities are driving results.

Requirements

• Marketing automation
• Audience segmentation
• Lifecycle marketing
• Landing page optimization
• Performance analysis
• Improving SMB/commercial lending lead quality
• Increasing consumer loan applications and conversions
• Supporting wealth management and future new-to-bank acquisition efforts
• Improving lead quality
• Strengthening nurture programs
• Optimizing conversion paths
• Understanding marketing activities driving results
• Executing lead generation, lead nurture, and lifecycle marketing programs
• Building and maintaining automated workflows, email campaigns, audience segments, lead scoring models, and customer journeys within marketing automation platforms
• Partnering with business-line stakeholders
• Optimizing landing pages, forms, and digital conversion paths
• Utilizing customer, prospect, and behavioral data
• Supporting SEO, AEO, and digital experience improvements
• Monitoring campaign, lead, and nurture performance
• Providing actionable recommendations
• Supporting source tracking, lead attribution, and reporting efforts
• Collaborating with internal stakeholders and external partners
• Ensuring marketing programs are effectively executed, measured, and compliant with established governance standards

Responsibilities

• Execute lead generation, lead nurture, and lifecycle marketing programs that improve lead quality, engagement, and conversion for consumer and business banking products.
• Build and maintain automated workflows, email campaigns, audience segments, lead scoring models, and customer journeys within marketing automation platforms.
• Partner with business-line stakeholders to improve lead quality, lead readiness, and marketing-qualified lead (MQL) performance while supporting new-to-bank acquisition efforts.
• Optimize landing pages, forms, and digital conversion paths to improve lead capture, application completion, and overall campaign performance.
• Utilize customer, prospect, and behavioral data to improve audience targeting, segmentation, and campaign effectiveness.
• Support SEO, AEO, and digital experience improvements that enhance lead generation outcomes.
• Monitor campaign, lead, and nurture performance and provide actionable recommendations to improve results.
• Support source tracking, lead attribution, and reporting efforts using marketing automation, website analytics, and business data sources.
• Collaborate with internal stakeholders and external partners to ensure marketing programs are effectively executed, measured, and compliant with established governance standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed