Senior Digital Growth Manager

Lumivero•Quinte West, ON

1d•$130,000 - $150,000•Remote

About The Position

Join a Global Team Making a Lasting Impact with Lumivero! Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions. The Senior Digital Growth Manager owns Lumivero’s e-commerce revenue performance across all product lines — driving new customer acquisition, conversion optimization, and lifecycle growth through a combination of demand generation programs and commercial e-commerce strategy. This is a high-impact, full-funnel ownership role: from driving qualified traffic to product pages, to optimizing the purchase experience, to maximizing customer lifetime value through cross-sell, upsell, and reactivation. The ideal candidate is a strategic, data-driven marketer with a proven track record in B2C or prosumer/SMB SaaS — someone who understands self-serve acquisition, subscription economics, and how to turn digital traffic into measurable revenue.

Requirements

6–8+ years of experience in digital marketing, e-commerce, or growth marketing, with demonstrated ownership of revenue or e-commerce targets.
Proven track record driving e-commerce or self-serve SaaS growth, with hands-on experience across conversion optimization, promotions, pricing strategy, and purchasing flow improvement.
Strong background in B2C or prosumer/SMB SaaS — you understand self-serve acquisition funnels and subscription economics.

Responsibilities

Own Lumivero’s e-commerce ARR target across all product lines, serving as the primary accountable owner for new e-commerce revenue growth.
Own the e-commerce promotional calendar to maximize purchase volume and revenue across all product lines.
Optimize digital purchasing flows and customer journeys to improve conversion rates and reduce friction across all e-commerce touchpoints.
Identify and activate cross-sell, upsell, and reactivation opportunities to grow revenue from existing customers and lapsed users.
Partner with Business Applications teams to enhance the performance, usability, and reliability of Lumivero’s digital purchasing infrastructure.
Develop and execute demand generation programs that drive qualified traffic to our e-commerce shops.
Collaborate with the Marketing and Product teams to align acquisition campaigns with e-commerce conversion goals, drive qualified traffic, and identify growth opportunities across organic, paid, and owned channels.
Monitor e-commerce traffic performance and secondary KPIs (sessions, CAC, channel mix) to inform acquisition strategy adjustments.
Partner with Marketing Operations to design and optimize lifecycle programs and automated workflows that move prospects from interest to first purchase and identify win-back opportunities for lapsed customers.
Own e-commerce performance reporting, including primary KPIs (e-comm ARR, new revenue, conversion rates) and secondary KPIs (traffic, CAC, campaign ROI).
Lead high-impact experiments across channels and purchasing flows to continuously improve funnel performance.
Leverage CRM and marketing automation platforms (Google Analytics, Salesforce, Microsoft Clarity) to generate data-driven insights and communicate results to stakeholders.