Ecommerce, Digital Growth Manager

Crisis24•Annapolis, MD

1d•$100,000 - $118,000•Remote

About The Position

The E-Commerce & Digital Growth Manager is responsible for driving scalable, self-service revenue growth by optimizing the full digital funnel—from acquisition through renewal. This role focuses on increasing conversion, improving customer lifetime value, and reducing reliance on manual sales and account management support. You will partner cross-functionally with Marketing, Product, and Account Management to build a high-performing, B2C-style growth engine.

Requirements

3–7 years of experience in e-commerce, SaaS growth, or digital funnel optimization
Proven track record improving conversion rates and online customer journeys
Strong analytical, data-driven decision-making skills
Experience working cross-functionally with Marketing and Product teams

Nice To Haves

Experience in SMB SaaS or subscription-based products
Lifecycle marketing experience (email, SMS, automation)
Familiarity with subscription billing or checkout systems
Experience with Salesforce or similar platforms
Understanding of compliance considerations in customer communications

Responsibilities

Drive Scalable Customer Acquisition & Conversion: Partner with Marketing to convert traffic into paying customers, Optimize landing pages, offers, pricing, and signup flows, Improve conversion from visitor to active customer
Own the Digital Revenue Funnel: Manage the full customer journey: acquisition → signup → activation → renewal, Identify drop-offs and implement improvements to increase funnel efficiency, Increase speed to purchase and activation
Expand Revenue Through Lifecycle Optimization: Build and scale automated customer journeys (email, SMS, voice), Improve renewal rates through optimized timing, messaging, and user experience, Reduce churn by removing friction at key points in the customer lifecycle, Increase customer lifetime value (LTV)
Optimize eCommerce Experience: Improve usability of pricing pages, checkout flow, and customer portal, Partner with Product to reduce friction for SMB and non-technical users, Ensure mobile-friendly, intuitive experiences
Leverage Data to Drive Growth: Track and report on funnel performance (conversion rates, CAC, LTV, drop-off points), Build dashboards and translate insights into actionable improvements, Continuously test and iterate to improve performance
Collaborate Cross-Functionally: Partner with Marketing, Product, and Account Management to align growth priorities, Use customer data and insights to inform roadmap and campaign decisions