Senior Digital Experience Manager, Mobile Applications
About The Position
Trupanion is hiring a Senior Digital Experience Manager to lead the digital strategy, business vision, and user experience for its member-facing mobile app and online policy-management portal. The role serves as the primary business owner and executive sponsor for the mobile app, setting product vision, feature roadmaps, and priorities to support business growth, member engagement, and retention. It translates business goals into feature concepts, user stories, and requirements, and guides in-app lifecycle experiences such as onboarding, messaging, push notifications, and self-service adoption. This strategic position sits within the Member Marketing team and partners with Technical Product Managers, Product Owners, Engineering, and Agile teams. While technical partners manage delivery, sprint execution, and architecture, this role owns business-level prioritization, validates that features meet requirements and UX standards, and leads business-focused user acceptance testing and go-to-market readiness. It also manages a Digital Experience Manager and aligns the app experience with the web-based Member Portal. The position defines app success metrics and provides executive reporting using GA4 and app analytics platforms. It uses user feedback, session recordings, and A/B testing to refine features and reduce friction. The role is based in the Seattle, Washington area and follows a hybrid schedule, with at least three days a week in Trupanion’s casual, pet-friendly office. The full-time base salary range is $115,000–$135,000, and employees may be eligible for monthly bonuses and receive Restricted Stock Units.
Requirements
- Bachelor’s degree in Business, Marketing, Digital Product Management, or a related field.
- At least 7 years of digital strategy, marketing, or digital product management experience.
- At least 3 years in a product or business ownership role for native iOS and Android apps, defining product vision and feature roadmaps.
- Demonstrated experience partnering with Technical Product Managers, Engineering leads, and Agile teams to deliver mobile features.
- At least 2 years of direct people-management experience.
- Strong expertise in product analytics, such as GA4, Mixpanel, Amplitude, or App Store Connect.
- Experience with multi-language or localization management in digital touchpoints.
- Ability to translate business growth targets and customer insights into prioritizable digital capabilities and multi-quarter roadmaps.
- Ability to bridge business needs and technical possibilities and articulate user value without managing daily sprint execution.
- Strong stakeholder management and ability to influence matrixed teams across Marketing, Technology, Claims, and Legal.
- Ability to evaluate digital funnels, user retention metrics, and qualitative feedback to guide strategic investments.
- Passion for designing simple, empathetic user experiences for pet parents.
Nice To Haves
- Experience in insurance, fintech, pet health, or subscription services.
Responsibilities
- Serve as the primary business owner for the mobile app and establish its long-term product vision, feature roadmaps, and strategic priorities.
- Define member-facing feature concepts and translate business goals into user stories and business requirements.
- Design and optimize in-app user experiences, messaging, push notifications, onboarding flows, and self-service feature adoption.
- Identify mobile-first features that improve member satisfaction and operational efficiency.
- Partner with Technical Product Managers and Engineering leads who manage technical backlogs, sprint planning, development velocity, and system architecture.
- Own business-level feature prioritization, refine backlogs with Technical Product Owners, and validate delivered features against business requirements and UX standards.
- Lead business- and member-experience-focused User Acceptance Testing and ensure go-to-market readiness, campaign alignment, and launch communications.
- Direct, mentor, and empower the Digital Experience Manager, overseeing web portal front-end operations, CMS content updates, and cross-departmental requests.
- Align the mobile app and web-based Member Portal to create a cohesive member journey.
- Represent business needs with Legal, Compliance, Claims, and Creative teams, ensuring regulatory compliance while optimizing user experience.
- Define and own app business metrics, including active user growth, feature adoption, claim submission funnel completion, store ratings, and operational cost savings.
- Create executive-level performance reporting using GA4 and app analytics platforms to track ROI and support roadmap investments.
- Use user feedback, session recordings, and A/B testing insights to refine features and reduce friction.
Benefits
- Full medical, dental, and vision benefits at no cost to the employee.
- Four weeks of paid time off.
- Nine paid float holidays.
- Five-week sabbatical after five years of employment.
- Free medical health insurance for one dog or cat.
- Paid time off to volunteer at nonprofit organizations.
- Free on-site gym.
- Free dog walking services for office pets during business hours.
- Free parking.
- Paid ORCA cards.
- Monthly bonuses may be available to eligible employees.
- Restricted Stock Units granted to new team members, vesting over four years.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
