Senior Digital Designer - The Agency

Wolverine Worldwide • Rockford, MI

1d • Hybrid

About The Position

The Senior Digital Designer is a hands-on creative leader responsible for driving high-quality, performance-focused digital experiences across a defined group of brands within the company’s broader brand portfolio. Reporting to the Digital Creative Director, this role oversees a small team of designers and serves as the day-to-day creative lead for assigned brands, translating creative strategy into scalable, effective digital execution. This position partners closely with Brand, eCommerce, Performance Marketing, Development, and Digital Project Management teams to ensure digital creative supports business objectives while maintaining strong brand differentiation and consistency.

Requirements

• Bachelor’s degree in Design or equivalent professional experience.
• 5+ years of digital design experience, including eCommerce and multi-channel marketing.
• Prior experience managing or formally leading designers required.
• Strong portfolio demonstrating digital-first design, brand storytelling, and performance-driven creative.
• Expert proficiency in Figma and Adobe Creative Suite; experience with web graphic optimization.
• Strong understanding of responsive design and front-end best practices; familiarity with HTML/CSS.
• Experience collaborating with developers and performance marketing teams.
• Exceptional attention to detail, problem-solving skills, and ability to manage complexity across multiple brands.
• Strong communication, organizational, and leadership skills.

Nice To Haves

• Video editing and animation experience preferred.

Responsibilities

• Lead the execution of digital creative strategy across a defined group of brands within the broader portfolio, in alignment with direction from the Digital Creative Director.
• Ensure consistent, high-quality digital design across websites, email, paid media, and emerging channels while preserving each brand’s unique visual identity.
• Serve as a creative thought partner to Brand and eCommerce leadership, contributing to campaign development, product launches, and key brand storytelling initiatives.
• Define, document, and govern digital design systems, templates, and guidelines that scale efficiently across multiple brands within a shared portfolio.
• Ensure systems balance shared standards with flexibility to support distinct brand voices and audience needs.
• Establish and uphold best practices for digital design, accessibility, and platform standards.
• Review and evolve brand style guidance to ensure relevance and effectiveness in digital and eCommerce environments.
• Directly manage and develop a small team of designers, providing clear priorities, ongoing feedback, coaching, and performance support.
• Act as the primary day-to-day creative lead for your team, setting expectations and reviewing work for quality, accuracy, and alignment with brand and performance goals.
• Delegate work effectively while maintaining accountability and a high creative bar.
• Partner with the Digital Creative Director on talent development, resourcing needs, and creative reviews.
• Lead and contribute to the creation of digital content including web design, paid display, paid social, video, and animation.
• Conceptualize, present, and oversee creative solutions—including wireframes, mockups, and prototypes—for campaigns, site enhancements, and product launches.
• Lead or support product and lifestyle photoshoots to ensure assets meet digital and eCommerce standards.
• Collaborate closely with the Performance Marketing team to develop and refine creative that improves engagement, conversion, and ROAS.
• Partner with cross-functional teams to ideate and execute test-and-learn initiatives that elevate user experience and campaign effectiveness across brands.
• Stay current on digital design trends, tools, and emerging platforms, bringing recommendations forward to continuously improve creative output.
• Partner with the Digital Project Manager to support intake and planning by reviewing incoming work for scope, complexity, creative risk, and resourcing considerations.
• Identify potential problem areas early—including feasibility, bandwidth constraints, or quality concerns—and proactively recommend solutions.
• Collaborate with Brand, eCommerce, and Development teams to ensure creative solutions are aligned and executable prior to production.
• Balance multiple brand priorities within the portfolio while maintaining creative excellence in a fast-paced environment.

Benefits

• flexible, hybrid work schedule, with three days in office and two days remote.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees