Freelance Senior Digital Designer

amika•New York, NY

9h•$50 - $55•Hybrid

About The Position

the Freelance Senior Digital Designer will play a key role in shaping how amika shows up across the digital ecosystem. this role is responsible for creating compelling, elevated, and brand-right design across e-commerce, paid and owned marketing channels, social, email, campaign, and digital storytelling touchpoints. we’re looking for a designer with a strong aesthetic point of view, sharp attention to detail, and the ability to move quickly without sacrificing quality. this person should be excited by building scalable systems, translating campaign ideas across multiple digital formats, and contributing to a brand that is expressive, culturally relevant, and creatively ambitious. the ideal candidate is highly collaborative, comfortable in a fast-paced environment, and energized by the balance of creative concepting and hands-on execution. They should be able to think both strategically and systematically, designing work that is visually exciting, operationally smart, and consistent across channels.

Requirements

5–7+ years of design experience, with meaningful experience in digital design for beauty, fashion, lifestyle, or consumer brands
strong portfolio demonstrating high-level visual taste and the ability to build cohesive digital worlds across campaigns and channels
proven ability to lead projects with greater independence and manage complex, fast-moving workstreams
experience creating or evolving digital systems, templates, toolkits, and design frameworks that enable scale
strong understanding of how to create work that is both brand-building and performance-minded
ability to give clear, constructive creative feedback and help guide junior team members
confident in presenting work, articulating design rationale, and collaborating with senior cross-functional stakeholders

Responsibilities

design and produce a wide range of digital creative assets across key brand and business channels, including: e-commerce site creative
landing pages
email
paid social and digital media
organic social assets
campaign digital toolkits
product launches
promotional and seasonal storytelling
retailer.com assets as needed
translate brand campaigns, product storytelling, and marketing priorities into strong digital creative that feels on-brand, elevated, and optimized for channel needs.
partner closely with Creative, Brand Marketing, E-commerce, Social, Copy, and Growth teams to concept and execute digital assets that support both brand storytelling and business performance.
help evolve and uphold amika’s visual identity across digital touchpoints, ensuring consistency while also pushing the work forward creatively.
build and maintain scalable design systems, templates, and modular approaches that improve consistency, efficiency, and speed across recurring workstreams.
adapt campaign concepts into flexible digital executions across multiple sizes, formats, and placements while preserving creative integrity.
manage multiple projects simultaneously in a fast-paced environment, balancing speed, responsiveness, and high standards of craft.
prepare final files accurately and efficiently, ensuring all assets are production-ready and delivered to spec.
stay current on digital design, beauty, fashion, culture, and platform trends, bringing fresh visual references and ideas to the team.
lead the design and rollout of major digital campaign expressions across channels, helping ensure the work is cohesive, elevated, and strategically sound from concept through execution.
contribute more actively to creative problem-solving and visual direction, helping shape how campaigns translate into digital ecosystems rather than simply executing against existing direction.
create and refine scalable digital systems that improve consistency across campaign launches, product storytelling, promotional moments, and evergreen brand communications.
help establish best practices for digital design across formats, channels, and workflows, with a strong understanding of how to balance creative ambition with speed and efficiency.
mentor more junior designers through feedback, guidance, and example-setting, helping raise the level of craft and consistency across the team.
operate with greater autonomy, anticipating needs, identifying gaps, and proposing thoughtful design solutions before being asked.
bring a sharper perspective on what makes digital creative feel current, compelling, and culturally relevant, especially within the beauty space.