Senior Digital Designer

Cascade Designs Inc • Reno, NV

1d

About The Position

Cascade Designs is looking for a Senior Digital Designer who can help support and elevate its pinnacle outdoor brands, Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite.

The Senior Digital Designer will have a passion for social media and digital trends, be fluent in modern digital best practices, including performance-driven creative, motion-first design, and scalable design systems, and be excited to grow an ever-expanding digital ecosystem at an in-house, product-driven company. You will work collaboratively with the creative team and will interact with the greater marketing, e-commerce, and product teams. While this position will report to the Creative Director, the individual will need to be comfortable working independently in a fast-paced, content-driven environment with high output across channels.

This role requires balancing strong creative execution with an understanding of how design impacts engagement, conversion, and overall campaign performance.

Requirements

• 6+ years of professional graphic design experience to include:
• Creating motion graphics, animations, and video edits to support campaigns and social content
• Digital/social campaign design work
• Web production
• Proficient with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere)
• Familiarity with collaborative tools (e.g., Figma, Miro)
• Basic understanding of AI-assisted design tools (e.g., generative fill, image generation, workflow acceleration)
• Experience working within Digital Asset Management systems
• Experience working with project management systems
• Experience developing creative informed by performance metrics, testing, and optimization
• Effective in cross-functional team environment
• Demonstrated ability to work flexible schedules to meet project deadlines
• Experience collaborating with and providing direction to freelance designers and external partners
• Detail-oriented, able to effectively prioritize multiple projects and thrive in fast-paced environment with diverse work
• Highly organized with experience managing assets in shared systems and scalable file structures

Nice To Haves

• A passion and excitement for outdoor spaces and activities
• Experience with 3D Modeling
• Familiarity with e-commerce platforms (e.g., Shopify)
• Understanding of CMS environments
• Experience designing for social-first or content-driven brands
• Understanding of accessibility best practices (WCAG) in digital design
• Print production. Pre-press and press check management a plus but not required
• Photo and video shoot experience

Responsibilities

• Short-form and motion-first content – design and produce short-form video and motion assets for social, paid media, and ecommerce (e.g., Reels, TikTok, YouTube Shorts)
• Develop campaign creative for A/B testing and performance optimization across paid and owned channels
• Create platform-specific content tailored to channels like including social and paid media ecosystems, blogs, and email
• Digital production across formats (banners, ads, animation/video)
• Support in creating and adhering to brand guidelines for digital spaces and ensuring consistency across all channels
• Contribute to and help maintain scalable digital design systems and component libraries across channels
• Partner with the web team to support ongoing layout and design optimization across homepage, collection pages, PDPs, and landing pages.
• Product photography, video, and animation to support digital
• Support integration of user-generated and partner content into digital campaigns where applicable
• Working with photographers, videographers, and creative contractors to create assets to support digital campaign needs
• Video production to support product and campaign needs
• Animation production
• Support content capture and asset creation for real-time or rapid-turn social media or broad marketing needs
• Flexibility to support creative team during sales meetings, tradeshows, events etc. when cyclical busy periods arise
• Photo and video shoot support – studio and lifestyle
• Support printed sales support assets during busy peak periods

Benefits

• 3 weeks paid time off per year
• 10 paid holidays
• 3 Floating holidays
• Great health benefits (medical, dental, vision)
• 401(K) with company matching
• Life insurance paid by Cascade Designs
• Activity Gear Loaner Program and discounts on products purchased through Pro Deals
• $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level