Senior Digital Copywriter

Meraki Social•Saugatuck Township, MI

3d•$75,000 - $105,000•Remote

About The Position

The Senior Digital Copywriter works closely with the Account Manager and the creative team to develop concepts and write copy that clearly communicates and strengthens our clients’ unique healthcare brands. This individual will specialize in creating engaging, research-based content for social media and other digital channels. This individual will also partner with designers to execute engaging digital content and ensure we use the latest social media platforms, formats, and strategies. Finally, the right person will be excited to develop and maintain an awareness of the competitive landscape, trends and conversations impacting our clients’ industries.

Requirements

Minimum of 5 years of agency experience as a copywriter
Delivering content and concepts across social and digital platforms
Excellent writing, editing, and communication skills
Willing to offer creative thinking in collaboration with subject matter experts
Personable and comfortable working with a wide variety of people styles
Experience writing for a variety of platforms and formats, especially social media.
Self-motivated and able to function independently in a fast-paced working environment
Strong organizational and time management skills
A deep understanding of the social media space
Strong attention to detail
Working knowledge of content management systems
Proficient in all Microsoft Office applications and Google Workspace
The ability to handle multiple projects concurrently
The ability to work within established brand guidelines

Nice To Haves

Preferably for healthcare brands
Experience writing in AP style and familiarity with AMA style guides are a plus.
Knowledge of FDA regulatory requirements for Rx and Medical Device products is preferred
Bachelor’s degree in journalism, marketing, or communications is preferred

Responsibilities

Conducting in-depth research on industry-related topics (using social listening, case studies, white papers, etc.) in order to develop original content
Developing content for social media posts and platforms, articles, product descriptions, and brand websites
Assisting in developing content for advertising and/or promotional campaigns
Contribute to campaigns from concept to completion in collaboration with the creative and account teams
Proofreading content for errors and inconsistencies
Editing and polishing existing content to improve readability and impact
Conducting keyword & topic research using social listening & search tools and implementing SEO best practices to optimize content for discoverability
Creating compelling headlines and body copy aligned to the client's brand guidelines that will capture the attention of the target audience
Identifying audience interests and recommending new content to address client growth opportunities