Senior Designer, Creative
About The Position
Tower 28 is seeking a Senior Designer to help evolve the brand’s visual identity, with an emphasis on typography, graphic language, and brand expression across digital and physical experiences. The role calls for a strong conceptual and aesthetic eye, hands-on design expertise, attention to detail, and the ability to create fun, ownable, elevated design that brings the brand to life. The Senior Designer will develop and execute creative for brand initiatives, 360 campaigns, product launches, events, marketing touchpoints, and digital channels. The role also provides support for packaging, retail displays, influencer mailers, point-of-sale, and other physical brand assets, applying knowledge of print and production processes to carry concepts through production. This hybrid position is based in Los Angeles, California, with three days a week in the office. It reports directly to the Design Director and works closely with cross-functional teams. Applicants should provide a portfolio link with at least two digital projects and two physical projects, such as packaging, retail, or print.
Requirements
- At least 5 years of graphic design experience; experience with beauty, fashion, lifestyle, or CPG brands with a high visual bar is sought, whether in-house or agency-side.
- Bachelor’s degree in graphic design, visual communication, or a related field, or equivalent experience.
- Portfolio demonstrating a distinctive graphic point of view, elevated taste, strong conceptual thinking, balance between commercial and editorial design, and strong execution across digital and physical touchpoints.
- Strong typography skills and understanding of visual hierarchy, graphic systems, and layout.
- Strong experience designing for digital channels, including e-commerce, paid and organic social, email, and retailer platforms.
- Working knowledge of print and production processes, including dielines, color management, specialty finishes, proofing, and vendor collaboration.
- Expertise in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, and Figma.
- Exceptional attention to detail and communication skills, including the ability to present creative work, articulate design decisions, and incorporate feedback.
- Strong organizational skills and ability to manage multiple projects in a fast-paced environment across digital, social, and campaign work.
- Self-starter with a collaborative spirit, positive attitude, and passion for design, culture, and branding.
- Passion for clean beauty, art, and culture.
- Must be based in Los Angeles, California, and available to work a hybrid schedule.
- Portfolio submission must include at least two digital projects and two physical projects in packaging, retail, or print.
Nice To Haves
- Experience with 3D rendering tools such as ArtiosCAD, Adobe Substance 3D, or Blender.
- Experience developing retail graphics and displays for Sephora or other prestige beauty retailers.
- Experience designing packaging, retail displays, and other physical brand assets.
- Experience in beauty, fashion, lifestyle, or CPG brands with a high visual bar.
Responsibilities
- Partner with Creative leadership to shape and evolve Tower 28’s visual identity, focusing on typography, graphic language, and brand expression.
- Maintain and evolve brand guidelines and brand codes to ensure consistency across creative touchpoints.
- Concept and execute creative for 360 campaigns, product launches, events, and brand initiatives.
- Translate brand strategy into visual systems that scale across channels in partnership with Creative and Brand leadership.
- Design digital assets for DTC and retail channels, including Sephora.com and other retailer assets, PDP imagery and infographics, site banners, landing pages, email, and SMS.
- Create paid social and performance creative, including static graphics, animations, and carousels for different placements.
- Design organic social assets, including templates, carousels, and campaign graphics, in partnership with the Social team.
- Support design for packaging, retail displays, influencer mailers, point-of-sale, and other physical brand touchpoints, partnering with Creative, Retail, and Marketing to develop concepts through production.
- Apply print and production knowledge, including dielines, specialty finishes, and vendor requirements, to ensure accurate execution consistent with brand and print standards.
- Collaborate with Product Development, Marketing, Retail, and other internal teams to deliver high-quality creative touchpoints.
- Present design concepts and rationale to stakeholders, including the founder, and communicate design decisions clearly and concisely.
- Manage multiple design projects simultaneously while maintaining quality and meeting deadlines.
- Mentor junior designers and provide guidance and feedback to support their development and elevate team work.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
