Senior Designer

Equinox • New York, NY

11d • $105,000 - $125,000

About The Position

Equinox is seeking a highly conceptual Senior Designer to join its creative team and report to the Creative Director. The role helps elevate Equinox’s design language and uphold its creative standards through innovation, problem-solving, and impeccable taste. The Senior Designer is expected to set the visual standard for the team, own and evolve design systems, and guide other designers toward consistently elevated work. This role combines hands-on design with art direction, including leading creative on set and overseeing imagery from shot list through final retouch.

The Senior Designer helps create cohesive, premium brand experiences across campaigns and owned channels, including email, web, app, organic social, paid media, print, environmental, experiential, and internal communications. The role partners with creative leadership to shape the brand’s visual future, refine its guidelines and visual language, and maintain consistency while supporting originality and cultural relevance. The position also involves mentoring designers, reviewing and elevating creative work, and exploring how generative AI can support scalable design workflows.

The role requires 5–7 years of experience in graphic design or a hybrid creative role, preferably in luxury, fashion, lifestyle, wellness, or premium consumer brands. Candidates should bring design leadership, design-system expertise, advanced Figma and Adobe skills, motion and editing capabilities, digital design knowledge, on-set art direction experience, print production knowledge, and strong communication and time-management skills. Travel for on-location shoots and club walkthroughs may be required.

Requirements

• 5–7 years of experience in graphic design or a hybrid creative role.
• Demonstrated experience leading design for a team, including setting direction, giving feedback, and mentoring designers.
• Proven track record building and maintaining design systems, templates, and brand guidelines at scale.
• Advanced knowledge of Figma, including components, variables, and shared libraries.
• Advanced knowledge of core Adobe programs, including InDesign, Illustrator, and Photoshop.
• Solid motion and editing capabilities using Premiere and After Effects.
• Strong knowledge of digital design and best practices across web and app.
• On-set art direction experience across stills and video.
• Solid understanding of print production.
• Extraordinary understanding of typography and layout.
• Strong communication and presentation skills, including the ability to articulate design rationale and give constructive feedback.
• Collaborative, can-do attitude and exceptional time-management skills.
• Able to travel for on-location shoots and club walkthroughs as needed.
• Must have a legal right to work in the United States.

Nice To Haves

• Experience in luxury, fashion, lifestyle, wellness, or premium consumer brands.
• Working knowledge of and/or interest in generative AI and how it can scale design workflows.

Responsibilities

• Help evolve design systems across brand campaigns and owned channels, including email, web, app, organic social, and paid media.
• Set visual direction for design projects and ensure team output contributes to a cohesive brand expression.
• Build, maintain, and govern design templates, component libraries, and asset toolkits, and drive adoption of design standards.
• Explore integrating generative AI into design systems and workflows to scale iterative work, such as growth asset variations.
• Identify opportunities to refine and advance the brand’s visual language while balancing innovation with a recognizable identity.
• Mentor and serve as a senior creative resource to raise the standard of design thinking, execution, and craftsmanship across the team.
• Audit work to identify inconsistencies and refine the design system over time.
• Maintain visual integrity, consistency, and creative excellence across campaigns, digital, social, print, environmental, experiential, and internal brand communications.
• Develop conceptual design approaches supported by visually arresting moodboards and strategic rationale.
• Interpret and evolve brand guidelines to keep the brand culturally relevant, visually progressive, and premium.
• Partner with creative leadership to shape the brand’s visual future and bring forward ideas and creative solutions.
• Review and elevate creative work across the team to ensure it meets the brand’s aesthetic standards and strategic intent.
• Lead creative on set and oversee imagery from shot list through final retouch.

Benefits

• Competitive salary and benefits.
• Industry-leading commission opportunities for club employees.
• Complimentary Club membership.
• Perks and incentives with Equinox products and services, including Personal Training, Pilates, Spa, and Shop.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed