Senior Designer, Design and Strategy Concept

Target•Minneapolis, MN

1d•$95,000 - $205,000•Hybrid

About The Position

The role of the Design Strategy & Concept team within the Home OBPDP organization is to provide both the strategic and inspirational direction necessary to both the assortment and design process within the Home Pyramid. The ideal candidate has an in-depth knowledge of the Home industry, a keen eye for identifying market trends and consumer shifts and can craft and articulate visual stories that clearly tie back to brand and pyramid level strategies. They should also be comfortable working in a fast-paced environment, with the ability to manage multiple projects and workflows with agility, confidently working through ambiguity and complexity. As a Sr. Designer for the Home Design Strategy & Concept team, you will conduct consumer, industry and product research, leveraging those insights to influence Owned Brand identity across Home and create seasonal brand concepts that drive both enterprise and Owned Brand strategy. You’ll play an integral part of the larger design org., closely collaborating with design teams across all divisions and categories, and influencing peers and leaders. You will act as the captain for our Seasonal Strategy & Concept process, leading work across our Owned Brands and guiding team members who assist in concept execution. Core responsibilities of this role are outlined below, but job duties may change at any time due to business needs. In this role you will: Understand, research, react to and synthesize external macro drivers and consumer imperatives such as economic shifts, the influence of AI, and changing societal norms, translating them into actionable home specific direction Research and synthesize forward looking industry and esthetic trends to create brand right, directional seasonal concepts used to inform both seasonal assortments and cross-category development Act as a Brand Captain for one of Home’s key Owned Brands, Threshold or Room Essentials, ensuring consistent and cohesive execution of assortments across product categories, working with merchandising, visual merchandising and marketing teams to ensure a seamless go to market experience. Act as a point person between various design teams across divisions, ensuring divisional and category needs are considered and addressed Drive differentiated Owned Brand identity through color, form, material, price and theme

Requirements

5+ years experience in product or concept design within home
Adept at synthesizing and actioning against business strategy goals
Has a deep understanding of the home industry from mass, to designer and aspirational brands
Developed sense of color, material, pattern and technique across all home categories
Strong collaborator, understanding of how to influence cross-functional peers and leaders
Ability to multitask and meet deadlines in a fast-paced environment
Strong written and visual presentation skills
Bias to action, innovation and adaptability with an emphasis on problem solving and critical thinking

Responsibilities

Understand, research, react to and synthesize external macro drivers and consumer imperatives such as economic shifts, the influence of AI, and changing societal norms, translating them into actionable home specific direction
Research and synthesize forward looking industry and esthetic trends to create brand right, directional seasonal concepts used to inform both seasonal assortments and cross-category development
Act as a Brand Captain for one of Home’s key Owned Brands, Threshold or Room Essentials, ensuring consistent and cohesive execution of assortments across product categories, working with merchandising, visual merchandising and marketing teams to ensure a seamless go to market experience.
Act as a point person between various design teams across divisions, ensuring divisional and category needs are considered and addressed
Drive differentiated Owned Brand identity through color, form, material, price and theme