Sr. Designer, Concept

Cricut•South Jordan, UT

3d•Onsite

About The Position

Cricut is seeking a Senior Designer, Concept who possesses a strong point of view and a passion for idea-driven design. This role is ideal for an individual who excels at the intersection of concept and craft, supporting the development of campaign ideas, product launch narratives, and brand expression by translating vision into tangible, scalable creative. The designer will collaborate closely with Art Directors and cross-functional teams, playing a key supporting role in bringing concepts to life. While Art Directors will lead the conceptual direction, this role will focus on building, refining, and codifying ideas into clear, executable design systems and assets. There will also be opportunities to take ownership of smaller campaigns or defined components of larger initiatives, applying the same level of craft and rigor.

Requirements

A concept-first mindset—you lead with ideas, not just execution.
A portfolio that shows range across campaigns, brand systems, and high-quality design craft.
5–8+ years of experience designing fresh, omni channel campaign assets.
Strong instincts in typography, layout, and visual storytelling.
Experience working within—and pushing beyond—brand guidelines.
Comfort designing across touchpoints, including omni channel merchandising.
Curiosity, taste, and a drive to make things better than they’ve been before.
Ability to move with urgency and act without perfect clarity, learning and adjusting.
Ability to set high standards, take ownership, deliver quality, and hold yourself accountable.
Ability to stay focused when things move fast, prioritizing what matters most.
Ability to collaborate effectively, elevate others, communicate clearly, and bring a low-ego, high-output energy.
Embrace AI as part of your toolkit for idea exploration, data analysis, and creative problem-solving.

Nice To Haves

Experience in lifestyle, consumer products, or DIY/creative spaces.
Motion or storytelling through animation.
Experience building or contributing to design systems.

Responsibilities

Support the development of campaign and product launch ideas in partnership with Art Directors and Copywriters.
Contribute thoughtful design perspectives and exploratory work that help clarify and evolve creative thinking.
Translate early-stage concepts into visual directions that help define how ideas come to life.
Partner with Art Directors to translate conceptual ideas into structured, scalable design systems.
Support the development of campaign guidelines, toolkits, and visual frameworks.
Help ensure ideas are not only compelling, but also clear, consistent, and executable across touchpoints.
Develop high-quality design work across a range of outputs, including product and packaging concepts, campaign visuals and storytelling systems, and omni channel product merchandising assets.
Take concepts from directional to fully realized, production-ready deliverables.
Maintain a high level of craft, detail, and consistency in all executions.
Contribute to the ongoing evolution of the Cricut brand through thoughtful design and attention to detail.
Ensure all work reflects a cohesive, creative, innovative, and elevated brand voice.
Work closely with Art Directors, Copywriters, Marketing, and Product teams to bring ideas to life.
Support presentations by visualizing and refining creative directions.
Own execution of smaller campaigns or clearly defined components of larger initiatives.
Incorporate feedback effectively, with a focus on strengthening the work.