Sr. Designer, Concept

Cricut•South Jordan, UT

2d•Onsite

About The Position

We’re looking for a Senior Designer, Concept who brings a strong point of view and a passion for idea-driven design. This role is for someone who thrives at the intersection of concept and craft—supporting the development of campaign ideas, product launch narratives, and brand expression by helping translate vision into tangible, scalable creative. You’ll partner closely with Art Directors and cross-functional teams, functioning as a key supporting role in bringing concepts to life. While Art Directors lead the conceptual direction, you’ll help build, refine, and codify those ideas into clear, executable design systems and assets. You’ll also have opportunities to take ownership of smaller campaigns or clearly defined components of larger initiatives, applying the same level of craft and rigor.

Requirements

A concept-first mindset—you lead with ideas, not just execution
A portfolio that shows range across campaigns, brand systems, and high-quality design craft
5–8+ years of experience designing fresh, omni channel campaign assets
Strong instincts in typography, layout, and visual storytelling
Experience working within—and pushing beyond—brand guidelines
Comfort designing across touchpoints, including omni channel merchandising
Curiosity, taste, and a drive to make things better than they’ve been before

Nice To Haves

Experience in lifestyle, consumer products, or DIY/creative spaces
Motion or storytelling through animation
Experience building or contributing to design systems

Responsibilities

Support the development of campaign and product launch ideas in partnership with Art Directors and Copywriters
Contribute thoughtful design perspectives and exploratory work that help clarify and evolve creative thinking
Translate early-stage concepts into visual directions that help define how ideas come to life
Partner with Art Directors to translate conceptual ideas into structured, scalable design systems
Support the development of campaign guidelines, toolkits, and visual frameworks
Help ensure ideas are not only compelling, but also clear, consistent, and executable across touchpoints
Develop high-quality design work across a range of outputs, including: Product and packaging concepts, Campaign visuals and storytelling systems, Omni channel product merchandising assets
Take concepts from directional to fully realized, production-ready deliverables
Maintain a high level of craft, detail, and consistency in all executions
Contribute to the ongoing evolution of the Cricut brand through thoughtful design and attention to detail
Ensure all work reflects a cohesive, creative, innovative, and elevated brand voice
Work closely with Art Directors, Copywriters, Marketing, and Product teams to bring ideas to life
Support presentations by visualizing and refining creative directions
Own execution of smaller campaigns or clearly defined components of larger initiatives
Incorporate feedback effectively, with a focus on strengthening the work