Senior Demand Planner

Wolverine Worldwide•Rockford, MI
•Hybrid

About The Position

The Senior Demand Planner leads and executes material-level demand forecasting for product categories across multiple distribution channels as part of the integrated business planning cycle. The role creates demand plans aligned with brand financial targets and coordinates forecasting with cross-functional partners. It works with Product, Sales, Finance, Inventory Planning, Marketing, PLM, and Supply Chain teams to reconcile demand plans with business needs, strategic initiatives, production plans, and inventory strategies. The position is based in a normal office environment with a flexible hybrid schedule of three days in the office and two days remote; some travel may be required.

Requirements

  • Four-year bachelor’s degree or equivalent work experience.
  • At least 5 years of experience in demand planning, trend forecasting, statistical modeling, data analysis, or business planning.
  • Advanced Microsoft Excel skills, including manipulating large raw data sets into clear reporting, using advanced formulas, and applying statistical modeling, trend analysis, and scenario testing.
  • Experience with business intelligence tools and data mining.
  • Ability to question data anomalies and pressure-test assumptions to improve data fidelity and organizational acceptance.
  • Developed understanding of supply-chain functions, dependencies, and systems.
  • Strong analytical and critical-thinking skills.
  • Attention to detail and accuracy across multiple projects under time pressure.
  • Ability to adapt quickly in a highly collaborative environment and work as a team player.

Nice To Haves

  • Experience with statistical modeling such as regression analysis.
  • SQL, Microsoft Access, or other database skills.
  • Familiarity with AI-enabled tools such as Microsoft Copilot or similar platforms, and interest in using emerging technology to improve analysis, reporting, and productivity.

Responsibilities

  • Partner with Product, Sales, and Finance teams to align on demand and support successful seasonal launches consistent with brand strategic initiatives.
  • Develop demand forecasts at the material and distribution center level using sales forecasts, revenue plans, historical data, promotions, product phase-in and phase-out information, and market insights.
  • Use historical sales data, market trends, order book analysis, and seasonality to forecast future product demand.
  • Partner with Inventory Planning on stock planning, responding to demand fluctuations and supply-chain flexibility.
  • Analyze forecast aggregation and disaggregation and provide insights on demand requirements.
  • Lead demand planning processes and root-cause analysis to improve forecast accuracy.
  • Review and analyze ad hoc reporting to maximize forecast accuracy and meet business objectives; maintain KPIs such as sales forecast accuracy and forecast bias.
  • Consolidate carryover, newness, and end-of-life forecasts monthly into a combined stock-level forecast.
  • Recommend and participate in monthly alignment meetings with Sales, Marketing, PLM, and Finance to reconcile the demand plan with business needs and financial plans.
  • Work with Sales, Marketing, and other teams to understand go-to-market activities and align demand forecasts with production and inventory strategies, bridging Sales and Operations.
  • Inform Supply Chain of anticipated demand changes or exceptional potential opportunities.
  • Perform duties consistent with the Company’s AAP/EEO goals and policies, and other duties as required or assigned by the manager.
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