Senior Demand Planner

Wolverine Worldwide•Rockford, MI

2d•Hybrid

About The Position

The Senior Demand Planner creates and executes demand forecasts as part of the integrated business planning cycle and is responsible for material-level forecasting across product categories and multiple distribution channels. The role leads the forecasting process, collaborates with cross-functional partners, and develops demand plans aligned with brand financial targets. The planner partners with Product, Sales, Finance, Inventory Planning, Marketing, PLM, and Supply Chain to reconcile demand with business and financial plans, support seasonal launches, and align forecasts with production and inventory strategies. The role uses sales forecasts, revenue plans, historical data, market insights, promotions, order book analysis, seasonality, and product lifecycle information to forecast demand and improve forecast accuracy. It also contributes to monthly alignment meetings, monitors forecast performance, and identifies changes or opportunities that may affect supply chain planning. The position is based in a normal office environment and follows a flexible hybrid schedule of three days in the office and two days remote. Some travel may be required.

Requirements

Four-year bachelor’s degree or equivalent work experience.
At least 5 years of experience in demand planning, trend forecasting, statistical modeling, data analysis, or business planning.
Advanced Microsoft Excel skills, including manipulating large raw data sets, producing clear reporting, advanced formulas, and experience with statistical modeling such as regression analysis, trend analysis, and scenario testing.
Experience with business intelligence tools and data mining.
Ability to question data anomalies and pressure-test assumptions to improve data fidelity and organizational acceptance.
Developed understanding and appreciation of supply chain functions, dependencies, and systems.
Highly analytical with a critical-thinking mindset.
Attention to detail and accuracy while managing multiple projects under time pressure.
Ability to adapt quickly in a highly collaborative environment and work as a team player.

Nice To Haves

Experience with SQL, Microsoft Access, or other database skills.
Familiarity with AI-enabled tools such as Microsoft Copilot or similar platforms, and interest in using emerging technology to improve analysis, reporting, and productivity.

Responsibilities

Partner with Product, Sales, and Finance teams to align demand and support successful seasonal launches consistent with brand strategic initiatives.
Develop material-level and distribution-center-level demand forecasts using sales forecasts, revenue plans, historical data, insights, promotion plans, phase-in/phase-out information, and other market inputs.
Use historical sales data, market trends, order book analysis, and seasonality to forecast future product demand.
Partner with Inventory Planning on stock planning and respond to demand fluctuations and supply chain flexibility.
Analyze forecast aggregation and disaggregation and provide insights into demand requirements.
Lead demand planning processes and root cause analysis to improve forecast accuracy.
Review and analyze ad hoc reporting to maximize forecast accuracy and achieve business objectives; maintain KPIs such as sales forecast accuracy and forecast bias.
Consolidate carryover, newness, and end-of-life forecasts monthly to create a combined stock-level forecast.
Recommend and participate in monthly alignment meetings with Sales, Marketing, PLM, and Finance to reconcile the demand plan with business needs and financial plans.
Work with Sales, Marketing, and other teams to understand go-to-market activities and align demand forecasts with production and inventory strategies.
Inform Supply Chain of anticipated demand changes or potential opportunities likely to be exceptional in nature.
Perform duties consistent with the Company’s AAP/EEO goals and policies, and other duties as assigned by the manager.