Senior Demand Marketing Manager

Panorama Education

7d • $110,500 - $162,500

About The Position

The Senior Demand Generation Marketing Manager owns the strategic direction, planning, and performance of integrated growth initiatives that drive new customer acquisition and expansion within existing accounts. This role operates as a senior individual contributor with end-to-end ownership of pipeline-driving programs. You will translate company revenue targets into scalable campaign strategies, oversee cross-functional execution, and deliver measurable business impact. This role requires both strategic thinking and operational rigor, with clear accountability for pipeline performance.

Requirements

• 5-8+ years of experience in growth marketing, demand generation, or campaign leadership within a B2B SaaS environment.
• Proven experience driving measurable pipeline and revenue outcomes.
• Experience building and scaling integrated, multi-channel B2B campaigns.
• Strong analytical and forecasting capabilities.
• Experience partnering closely with Sales and Revenue Operations.
• Ability to influence without authority and lead cross-functional initiatives.

Nice To Haves

• Experience in SaaS, B2B, or education/edtech preferred.

Responsibilities

• Develop and execute multi-quarter growth strategies aligned to company revenue goals.
• Own acquisition and expansion campaign planning across Panorama’s core solutions.
• Partner with Marketing Ops and RevOps to establish pipeline targets and forecasting models.
• Define audience strategy, frameworks, and channel investment priorities.
• Build scalable campaign playbooks that can be replicated across product lines.
• Serve as the strategic lead across cross-channel growth initiatives.
• Align paid media, field marketing, lifecycle marketing, content, and sales enablement efforts into cohesive campaigns.
• Ensure full-funnel alignment from awareness through opportunity creation and expansion.
• Oversee campaign timelines, performance tracking, and optimization plans.
• Design and lead programs to drive cross-sell and upsell within existing districts.
• Partner with Sales and Customer Success leadership to align growth initiatives to renewal cycles and strategic account plans.
• Develop scalable account-based growth approaches for priority segments.
• Own pipeline and revenue contribution across growth initiatives.
• Establish structured experimentation frameworks to improve conversion rates and efficiency.
• Analyze performance trends and proactively recommend investment shifts.
• Present performance insights and strategic recommendations to marketing leadership.
• Set standards for campaign planning, reporting, and performance rigor.
• Influence cross-functional stakeholders through data-driven recommendations.
• May mentor or guide more junior team members, even without formal people management.

Benefits

• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage.
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed