Senior Manager, Demand Generation & Marketing Operations

Flexe•Seattle, WA

3h•$117,500 - $165,000•Hybrid

About The Position

Flexe is seeking a versatile, hands-on growth marketer to run its demand engine and fill its pipeline. This role involves owning digital marketing, paid media, integrated campaigns, marketing operations, attribution, events, and the sales handoff. The ideal candidate will set strategy, build campaigns, leverage AI, and have significant ownership over budget, channels, and performance metrics. Experience in B2B technology or logistics is a plus. This position reports to the VP of Marketing & RevOps. While the role is broad, the individual will collaborate with teammates focused on organic/inbound programs and messaging/content/communications, and will direct outside partners like a paid media agency and PR firm. The core mandate is to own the demand engine, its budget, and its results.

Requirements

7+ years of B2B marketing experience spanning demand generation and marketing operations, in-house or agency side.
Hands-on paid media experience across LinkedIn and Google Ads, plus ABM and intent platforms (e.g., 6sense), including budget management, audience strategy, and conversion tracking.
Comfortable operating directly within paid media platforms.
Working fluency in marketing automation and CRM, with operational discipline for trustworthy attribution and reporting.
A track record of owning integrated campaigns end-to-end and reporting their impact on pipeline.
Experience rebuilding workflows around AI and understanding the resulting changes.
Willingness to handle a broad range of responsibilities, from strategy to platform execution to event management.
Experience directing external agencies and managing vendor budgets and renewals.
Must be authorized to work in the US; not currently sponsoring visas.

Nice To Haves

3+ years of experience in logistics, B2B technology, or another complex considered purchase.
Working knowledge of SEO and AI-search visibility, and how paid, earned, and organic channels interact.
Experience owning trade show or event execution.
Hands-on experience with sales intelligence, enrichment, and outbound sequencing tools (e.g., ZoomInfo, Clay, Outreach).
Experience with Pardot / Salesforce Account Engagement and Salesforce campaign management.
Proficiency with GA4, Google Search Console, Google Tag Manager, and BI tools (e.g., Looker).
Experience partnering with an outside PR or communications agency.
A background in field marketing or revenue operations moving toward demand generation.
Sales enablement experience supporting an outbound sales motion.
B.A. degree or equivalent experience.

Responsibilities

Own the paid media program end-to-end, including budget, channel mix, audiences, and creative, with a focus on high-intent demand.
Direct the day-to-day work of the paid media agency and be accountable for its output.
Integrate paid and organic marketing efforts by coordinating with SEO and AI-search teammates to ensure campaigns, landing pages, and press reinforce visibility.
Own conversion tracking and campaign attribution across paid, organic, and outbound channels to link all efforts back to pipeline.
Partner with RevOps to manage marketing's operational backbone, including marketing automation, Salesforce campaign data, lead capture and routing, and funnel reporting.
Own the martech stack and its budget, making decisions on renewals and cuts.
Publish the marketing scorecard and report program performance to the wider business.
Plan, build, launch, and report on integrated campaigns that combine paid, outbound, email, web, social, organic, and earned media.
Own the campaign calendar and seasonal/thematic programs, collaborating with content, web, and PR counterparts.
Build AI-assisted outbound plays to convert buying signals and intent data into booked meetings for Business Development.
Hold all programs accountable to a pipeline number, optimizing or cutting as needed, and applying lessons learned to future campaigns.
Share ownership of trade show presence, including sponsorships, logistics, staffing, and activations.
Run pre-show and post-show outreach to convert booth conversations into meetings.
Recommend trade shows, manage the events budget, and report on event ROI.
Maintain campaign playbooks and talk tracks for Business Development to act on marketing-generated demand.
Own the handoff to sales, including target account lists, routing expectations, and feedback loops on lead quality.
Support enablement moments related to campaign launches, competitive updates, and event preparation.