Senior Demand Generation Operations Manager

Genesys•Hermosa Beach, CA

2d•$130,500 - $229,500•Hybrid

About The Position

This marketing operations role lives in Demand Generation Operations and supports a range of critical projects, operating cadences, and workstreams across marketing systems, BDR operations, and go-to-market processes, maintaining momentum and performance as priorities shift. At Genesys, we are advancing an AI-powered approach to customer experience, and this role plays a key part in ensuring the operational layer that supports pipeline generation and progression remains scalable, measurable, and reliable. You will partner closely with DG Leaders, DG Ops, Sales Leaders, Sales Operations, and BDR teams to execute high-impact initiatives. This role reports to the VP, Demand Generation Operations and operates as a trusted, high-ownership operator.

Requirements

12+ years of experience in B2B SaaS Marketing Operations, Revenue Operations, Demand Generation or related fields
Hands-on experience in Marketing Operations, including marketing automation, lead management, and campaign execution processes
Experience supporting BDR or sales development organizations, including familiarity with prospecting workflows, routing, and pipeline management
Experience executing cross-functional transformation initiatives (for example, process redesign, system implementation, or workflow optimization)
Ability to work effectively in a fast-paced, matrixed, global organization with shifting priorities
Strong communication and stakeholder management skills, with the ability to execute autonomously
Strong analytical skills with the ability to interpret data and drive operational decisions

Nice To Haves

Familiarity with CRM, Marketing Automation, ABM and Sales Engagement platforms
Experience supporting AI-enabled or data-driven GTM workflows
Demonstrated ability to step into ambiguous situations and drive execution without defined playbooks

Responsibilities

Execute high-priority Demand Generation Operations initiatives across marketing systems, BDR operations, and go-to-market processes
Autonomously own demand generation transformation projects across digital, event, field, other marketing and BDR roles at Genesys.
Be experienced enough to step into and improve existing workstreams or operating cadences such as BDR operations (improving workflows, data quality, routing logic, and pipeline generation and progression across inbound and outbound motions) and MarTech operations (optimize campaign execution, lead management, and system performance)
Identify operational gaps and inefficiencies, and drive resolution through process improvement, system changes, or cross-functional alignment
Support execution of cross-functional projects such as lead-to-cash improvements, data and process standardization, and AI-enabled workflow initiatives