Senior Demand Generation Marketing Manager, Superhuman Mail

Superhuman•San Francisco, CA

8d•$137,000 - $209,000•Hybrid

About The Position

Superhuman is seeking a Demand Manager to drive pipeline growth for Superhuman Mail. This role is part of the Revenue Marketing team and is responsible for building and scaling integrated demand generation programs that create and accelerate marketing-sourced and influenced pipeline for Mail. The role involves partnering closely with Sales, Product Marketing, and Growth to translate product priorities into market-facing campaigns and sales plays that drive new logo acquisition, competitive displacement, and customer expansion. Success requires strong commercial acumen, deep collaboration with Sales, and a performance-driven mindset focused on measurable pipeline and revenue impact. Superhuman offers a dynamic hybrid working model for this role, providing focus time and in-person collaboration to foster trust, innovation, and a strong team culture. Grammarly is now part of Superhuman, an AI productivity platform aiming to unlock superhuman potential. The Superhuman suite of apps and agents integrates AI into various work environments, including Grammarly's writing assistance, Coda's collaborative workspaces, Mail's inbox management, and Go, a proactive AI assistant. Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions globally.

Requirements

6+ years of experience in B2B marketing, demand gen, product marketing, and/or growth roles; demonstrating a builder’s mentality—comfortable building programs, processes, and teams from the ground up and scaling them effectively.
Proven track record of driving pipeline and revenue through strategic campaign planning and integrated, multi-channel campaigns spanning brand awareness, demand generation, and customer expansion.
Deep expertise in product demand—tailoring messaging and programs to different personas, segments, and stages of the funnel. Skilled at turning product strategy into compelling demand programs.
Experience partnering deeply with Sales in a sales-led GTM motion.
Strong analytical orientation with experience using data to drive decisions and optimize campaigns. Proven experience owning performance metrics.
Experience running agile campaign frameworks and rapid experimentation.
Strong partnership skills—comfortable aligning closely with Sales, RevOps, Product Marketing, Product, Customer Success, Lifecycle, Content, Brand, Creative, Growth, and Channel Partner teams; proven ability in cross-functional leadership and orchestration to keep stakeholders aligned.
Executive presence and ability to influence cross-functional stakeholders.
Customer-obsessed with a deep commitment to understanding user pain points and delivering value at every touchpoint.
Comfortable with ambiguity, adaptable, and proactive in creating clarity amid change.
Demonstrated ability to balance vision with execution, delivering results while holding themselves and teams accountable; skilled at prioritizing effectively under constraints.
Familiarity with tools like Pardot, Salesforce, 6sense, and other platforms.
Demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments.

Responsibilities

Own the execution for Superhuman Mail, aligning with GTM goals and revenue targets.
Develop and execute full-funnel marketing campaigns across paid, earned, owned channels; driving inbound and outbound pipeline across net new acquisition and existing customer expansion.
Partner closely with Sales and RevOps to align campaign strategy with pipeline goals and account priorities.
Build and optimize nurture programs that accelerate leads through the funnel and drive customer expansion.
Measure and report on campaign performance, pipeline impact, and ROI—turning insights into action.
Collaborate cross-functionally with Sales, Customer Success, Product, Product Marketing, Content, Brand, Growth, and other teams to deliver a cohesive buyer experience.
Build and scale a repeatable product demand engine aligned to sales priorities.
Translate product strategy and roadmap into revenue-generating demand programs.
Partner closely with Sales leadership to design high-impact Sales Plays.
Launch rapid, test-and-learn campaigns tied to product launches, feature releases, and market opportunities.
Run performance-oriented programs that can scale into integrated campaigns and buyer journeys.
Continuously optimize messaging, segmentation, and channel mix based on performance data.
Develop competitive displacement programs.
Enable Sales with targeted plays, messaging, and field-ready assets.
Partner with Product Marketing on positioning and differentiation.
Design expansion and cross-sell programs across the installed base.
Partner with Customer Success and Sales to drive product adoption and revenue growth.
Build targeted segmentation strategies based on product usage and account signals.
Be directly accountable for marketing-sourced product pipeline (and revenue), marketing-influenced product pipeline (and revenue), product campaign performance and ROI, and conversion rates across key funnel stages.

Benefits

Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
Disability and life insurance options
401(k) and RRSP matching
Paid parental leave
20 days of paid time off per year
12 days of paid holidays per year
Two floating holidays per year
Flexible sick time
Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
Annual professional development budget and opportunities