Senior Demand Generation Manager
About The Position
At Tosca, we’re redefining supply chains by delivering innovative solutions that drive sustainability, efficiency, and performance. As a leader in reusable packaging, we thrive on collaboration, transparency, and doing the right thing. Here, your work will matter. You’ll lead change, drive impact, and shape the future of how products move through global supply chains. Join a team where your voice is heard, your ideas have power, and your career can grow. Looking for that unicorn company where you have the freedom and whitespace to have major impact, backed by the resources and support you need to be successful? We have an immediate need for a highly motivated, B2B Senior Demand Generation Manager, ready to own our end-to-end inbound demand generation strategy. You’ll oversee the demand demand generation budget, ensuring effective allocation of resources across multiple channels to support our company growth targets and marketing goals.
Requirements
- 5+ years digital marketing experience in B2B environment
- Degree in Marketing, Business, or other related field
- Solid knowledge and hands-on experience of website and marketing analytics tools and services (e.g., Google Analytics, SEMRush, WordPress, Pardot, Salesforce, etc.)
- Experience with paid and organic LinkedIn campaigns
- Highly resourceful, excellent problem-solving and critical-thinking skills, and the ability to move seamlessly between strategic thinking and tactical execution
- Ability to manage a wide variety of projects simultaneously while monitoring timelines and budgets
Responsibilities
- Develop and implement demand generation strategies that target key segments to drive qualified leads and grow the sales pipeline.
- Coordinate campaign planning, manage timelines, and ensure seamless execution to drive measurable results across multiple channels, including email, paid media, SEO, webinars and events.
- Track, analyze, and report on the performance of campaigns, lead quality, and pipeline impact using Hubspot.
- Provide insights and recommendations to improve conversion rates and campaign performance.
- Plan and manage paid media efforts, including SEM, social media advertising, and retargeting, to drive traffic and leads.
- Define budgets, segmentation, and creative development for paid media.
- Work closely with Web and SEO vendors to optimize conversion.
- Collaborate with the content team to develop AEO/SEO-driven content that attracts and converts prospects at different stages of the buyer's journey.
- Work closely with sales leadership to align marketing efforts with sales objectives, including joint ABM initiatives, tradeshows, deal acceleration, and sales enablement.
Benefits
- Multiple healthcare plan options (including medical, dental, and vision coverage)
- 401(k) retirement plan with a company match
- Paid time off
- Paid parental leave
- Company-paid life insurance
- Short-term disability coverage
- Long-term disability for eligible roles
- Tax-advantaged health accounts (HSA with employer contributions and FSA programs)
- Employee Assistance Program
- Fitness reimbursement program
- Educational assistance
- Employee discount programs
- Optional supplemental insurance (e.g., accident, critical illness, hospital indemnity)
- Legal/identity theft protection plans
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
