Senior Demand Generation Manager, B2B Software

Switchboard•Denver, CO

1d•$110,000 - $140,000•Remote

About The Position

Thrive by Shopventory is hiring a Senior Demand Generation Manager to generate qualified leads and signups for its B2B software products, with a primary focus on Verai, a newer product that helps businesses organize product information and create branded sites where customers can discover products, request information, and place orders. The role also supports Thrive, an established inventory management and analytics platform for small businesses, and explores opportunities to introduce Verai to Thrive customers and audiences. The manager will learn the products and their customers, identify growth opportunities, and build demand through a broad range of acquisition channels. They will develop strategy and execute campaigns and experiments, applying customer and prospect insights to audiences, offers, messaging, landing pages, and conversion paths. The role partners closely with sales, marketing, and product teams, and establishes reporting on channel performance, acquisition costs, signup conversion, and pipeline contribution. It calls for ownership, comfort with ambiguity, rapid experimentation, and disciplined measurement. The position is fully remote and requires U.S. residency and the ability to travel periodically to the company's Denver, Colorado office. The listed base salary range is $110,000–$140,000, depending on experience.

Requirements

At least 10 years of experience in B2B software across demand generation, growth marketing, acquisition, or closely related disciplines.
Hands-on experience executing across multiple acquisition channels and understanding when and why to use each.
A track record of generating qualified leads, signups, and pipeline for software products.
Experience building demand for a new product or entering a new market, as well as optimizing established acquisition programs.
Experience marketing to small businesses or running self-serve, freemium, or product-led growth motions.
Partner or ecosystem marketing experience, such as app marketplaces, integration partners, or channel co-marketing.
Strong experimentation skills, including prioritizing tests, interpreting results, and deciding what to scale or stop.
Ability to translate customer research into positioning, messaging, and campaigns.
Strong analytical skills and experience with CRM, marketing automation, attribution, and reporting tools.
Experience working closely with sales, marketing, and product teams.
Willingness to execute directly as well as coordinate with teammates or outside resources.
Curiosity and a practical, hands-on approach to using new AI tools in day-to-day work.
U.S. residency and ability to travel periodically to the Denver, Colorado office.
Comfort with ambiguity, taking ownership without detailed instructions, and balancing speed with disciplined measurement.

Nice To Haves

Experience growing an API or developer-facing product.
Experience with payments monetization.

Responsibilities

Build and execute a demand generation strategy across Verai and Thrive, with a primary focus on Verai.
Identify and test acquisition channels, including paid search and social, SEO and content, email, outbound, partnerships, communities, referrals, and events.
Grow demand through the integration partner ecosystem, including app marketplaces such as Shopify, Clover, and Square, and co-marketing with partners.
Run focused experiments with clear hypotheses, success criteria, budgets, and timelines.
Launch, measure, improve, and expand successful experiments, and stop experiments that do not justify further investment.
Develop and test audiences, offers, messaging, landing pages, and conversion paths to drive qualified signups.
Partner with sales to evaluate lead quality, incorporate prospect feedback, and connect campaigns to pipeline and paying customers.
Work with marketing and product teams to turn customer needs and product capabilities into compelling campaigns.
Establish reporting on channel performance, acquisition costs, signup conversion, and contribution to pipeline.
Identify opportunities to introduce Verai to relevant Thrive customers and audiences.
Learn both products and talk with customers and prospects to understand interest, friction, and purchasing drivers, using those insights to guide tests.

Benefits

Company-subsidized medical, dental, and vision coverage.
401(k) savings plan with a company match of 50 cents for every dollar contributed, up to $1,000 per year.
15 days of paid time off in the first year, increasing to 20 days after the first anniversary.
Nine paid holidays, including the employee's birthday.
Stock options with a four-year vesting schedule and a one-year cliff.
Tuition reimbursement of 50% up to $1,000 per year, subject to approval.
Flexible spending accounts for healthcare and daycare expenses.
Company-provided computer and accessories.
Fully remote work.
Base salary of $110,000–$140,000, based on experience level.