(Senior) Demand Generation Manager (m/w/d)

happyhotel

2d • Hybrid

About The Position

As the (Senior) Demand Generation Manager, you are the architect of our growth engine. In this key position, you will build the 'pipeline engine' behind the future of hotel automation from the ground up. You are not just responsible for campaigns, but have end-to-end responsibility for generating a qualified pipeline. You will work directly with the leadership team to lay the foundation for happyhotel's next phase of scaling.

Requirements

• 5+ years of experience in B2B SaaS Demand Generation, with a proven track record of building or scaling a pipeline engine.
• Analytical thinking: You think in funnels, not in isolated campaigns, and focus on revenue impact rather than vanity metrics.
• Hands-on mentality: You are comfortable moving between strategic planning and operational execution.
• Market understanding: You have experience with ICP-driven marketing (SMB/Mid-Market) and understand complex sales cycles.
• Language skills: You communicate confidently in German and English.

Responsibilities

• Pipeline Ownership: You are responsible for marketing-generated pipeline (not just leads) and optimize the customer journey from the first touchpoint to the demo.
• Build the Engine: You design and execute multi-channel campaigns (Paid, Organic, Outbound Support) and transform our positioning into scalable campaign frameworks.
• Funnel Optimization: You identify and close gaps in the funnel – from content to interest, from interest to conversion, and from conversion to demo.
• Messaging & Assets: You create and optimize landing pages, messaging, and conversion assets to continuously improve demo quality.
• Performance Transparency: You define and monitor core metrics such as pipeline contribution, cost per opportunity, and conversion rates across the entire funnel.
• Strategic Implementation: You translate our vision of the 'AI-driven commercial operating system' into compelling offers and hooks.

Benefits

• Flexible working hours and the freedom of home office for an ideal work-life balance.
• Choice between MacBook or ThinkPad, also for private use.
• Complete equipment for productive home office work.
• Hansefit: We cover half of your membership costs for fitness and health.
• Regular employee events and becoming part of a real community.
• Opportunity to actively participate in our international growth process and make a real impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed