Senior Demand Generation Manager

F5•Seattle, WA

20h•$128,500 - $192,700•Hybrid

About The Position

The Senior Manager, Paid Search (SEM) is responsible for leading the global paid search strategy and execution to drive pipeline, revenue, and customer acquisition. This role operates as a strategic owner of the paid search channel, translating business goals into actionable programs that deliver measurable impact across the customer journey. This position plays a critical role in F5’s holistic search program, partnering closely with SEO to create a unified, intent-driven approach to search that maximizes visibility, efficiency, and performance across both paid and organic channels. The individual will lead cross-functional alignment, manage agency partners, and ensure operational excellence while driving continuous optimization and innovation. Success in this role requires strong ownership, strategic thinking, data-driven decision-making, and the ability to communicate clearly and proactively with stakeholders.

Requirements

Deep expertise in paid search strategy, campaign management, and optimization within platforms such as Google Ads
Strong understanding of modern paid search capabilities, including automation, audience targeting, and value-based bidding approaches
Ability to translate business goals into data-driven marketing strategies and execution plans
Strong analytical and problem-solving skills, with the ability to interpret performance data and drive actionable insights
Experience working with analytics tools such as Adobe Analytics, Google Analytics, Tableau, or similar platforms
Proven ability to operate with a high degree of ownership and accountability, driving initiatives forward independently
Strong prioritization skills, with the ability to manage multiple priorities in a fast-paced, dynamic environment
Excellent written and verbal communication skills, with the ability to present complex information clearly and effectively
Ability to communicate proactively with stakeholders, providing transparency into performance and progress
Strong collaboration and relationship-building skills, with experience working across cross-functional teams including SEO, Product Marketing, and Web teams
Understanding of full-funnel marketing strategies and multi-channel attribution
High attention to detail and commitment to operational excellence, including campaign QA and governance
8+ years of experience in paid search, SEM, or performance marketing (B2B preferred)
Proven track record of owning and scaling paid search programs that drive measurable business impact
Experience managing global or multi-region campaigns and budgets
Strong experience with analytics and reporting tools (Adobe Analytics, Google Analytics, Tableau, etc.)
Experience integrating paid media with CRM and marketing automation systems for closed-loop measurement (Marketo, Salesforce, etc.)
Experience managing agencies and cross-functional teams
Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent experience)

Responsibilities

Define and lead the global paid search strategy, ensuring alignment with business objectives, GTM priorities, and revenue goals
Own end-to-end paid search performance, including pipeline contribution, conversion metrics, cost efficiency, opportunity identification, stakeholder alignment, and optimization
Develop and manage campaign strategies across keywords, audiences, bidding models, and budget allocation
Oversee campaign execution, ensuring accuracy, quality, and adherence to best practices across platforms and regions
Monitor and analyze campaign performance, identifying trends and driving ongoing optimization based on data and insights
Establish and manage forecasting, budget pacing, and performance expectations to maximize business impact
Lead the development and execution of a structured testing roadmap across ad creative, landing pages, targeting, and bidding strategies
Drive continuous improvement through performance testing and optimization
Partner closely with SEO teams to deliver a unified holistic search strategy, aligning keyword strategy, content priorities, and performance measurement across channels
Collaborate with Product Marketing, Content, Web, and Analytics teams to align messaging, landing pages, and conversion strategies to user intent
Manage agency partners and ensure accountability for campaign execution, reporting, and performance outcomes
Establish and maintain operational processes, including campaign governance, documentation, and workflow standards
Provide regular reporting and insights to stakeholders, including weekly, monthly, and quarterly performance updates
Clearly communicate strategy, performance, risks, and opportunities to cross-functional partners and leadership
Drive prioritization of initiatives based on business impact, ensuring focus on high-value opportunities
Identify operational or strategic gaps and independently drive solutions to improve performance and scalability