Senior Demand Generation Manager

Lawmatics•San Diego, CA

6d•$130,000 - $155,000•Hybrid

About The Position

As Lawmatics enters its next phase of growth, they are seeking a Senior Demand Generation Manager to lead the generation of qualified demand, converting it into pipeline and revenue. This role will own the new-customer demand generation strategy and performance across core acquisition channels including paid search, SEO, paid social, AI search visibility (AEO), and emerging channels. While agency partners and an internal Marketing team are in place, the Senior Demand Generation Manager will be the functional expert responsible for connecting these resources, setting direction, and owning the results. The role requires an understanding of what constitutes great performance, the ability to analyze performance data, challenge assumptions, identify opportunities, and translate insights into action. Previous experience in B2B SaaS demand generation with a proven track record of driving measurable results is essential.

Requirements

5+ years of B2B SaaS marketing experience
3+ years directly owning demand generation strategy, performance, and pipeline goals
Demonstrated track record of increasing qualified demand efficiently and driving measurable improvements in pipeline and revenue
Deep expertise across paid search, SEO, paid social, and digital acquisition to evaluate strategy, budgets, performance, and agency recommendations
Experience leading external performance marketing and SEO agencies and holding sophisticated partners accountable for results
Strong command of B2B SaaS funnel economics and metrics including CPL, CPA/CAC, conversion rates, pipeline contribution, and marketing ROI
Demonstrated experience with conversion rate optimization, landing page testing, and structured experimentation
Excellent copywriting and messaging skills
Exceptional communicator and collaborator with a bias toward action
Highly analytical and naturally curious, with the ability to turn complex performance data into a clear story and actionable recommendations
Comfortable getting hands-on in HubSpot, Google Ads, and GA4 to pull and interrogate numbers

Responsibilities

Drive Qualified Demand & Channel Performance: Own demand generation performance from lead through qualified demo, pipeline, and revenue, with a relentless focus on increasing qualified demand efficiently.
Own the acquisition portfolio across paid search, SEO, paid social, AI search visibility, and emerging channels, continuously evaluating where to invest, optimize, experiment, or pull back.
Lead specialized agency partners by setting priorities, providing strategic direction and feedback, evaluating performance, and holding partners accountable for results.
Identify new opportunities to grow demand while continuously improving CPL, CPA/CAC, lead quality, and downstream conversion.
Analyze, Optimize, & Convert: Know the numbers and tell the story behind them: what happened, why it happened, what we learned, and what we should do next.
Own conversion optimization across the demand funnel, identifying and testing opportunities to turn more traffic and leads into qualified demos and opportunities.
Build and drive a testing roadmap across audiences, offers, messaging, creative, landing pages, CTAs, forms, and buyer journeys.
Own demand generation reporting across channel efficiency, qualified demos, conversion rates, opportunities, pipeline, CAC, and revenue contribution.
Partner with RevOps and Sales to keep attribution, lead source, and funnel data clean and trustworthy, and flag and fix issues when the data doesn't add up.
Build Campaigns That Perform: Develop campaign concepts, offers, and messaging designed to engage the target audience and drive action.
Write compelling prospect-facing copy across email, landing pages, ads, webinar promotions, event follow-up, and nurture - and effectively direct agencies and internal partners to do the same.
Own initiatives from insight through execution and measurement, pulling in Brand, Creative, Marketing, Sales, and external resources as needed to deliver results.
Apply demand generation rigor to webinars, tradeshows, and other programs, measuring success based on qualified pipeline and revenue impact.